How to Craft Accessible Emails [Infographic]
Making your emails accessible visually, audibly, cognitively, and neurologically isn’t just the right thing to do–it may even be good for business. Here’s a checklist of ways to make your emails more readable for everyone. Read the full article at MarketingProfs Source link
- Published in Email Marketing
Report: Live Optimization Notebook on Welcome and Onboarding Emails
Creating effective welcome and onboarding emails is hard—and many of your peers are struggling with the very same challenge. In this notebook, onboarding email expert Val Geisler, Litmus Community & Product Evangelist Jason Rodriguez and I review welcome emails submitted by fellow email marketers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that
- Published in Email Marketing
2019 Email Marketing Statistics: We Analyzed 1,000 Emails from Today’s Top Experts
Nearly every business with an email marketing strategy wonders how to write the perfect email. They question the length of their emails. (Short or long?) They wonder how they can get more people to open their emails. (Should I capitalize my subject lines or not?) And they debate even the little things. (Emojis or no emojis?) And
- Published in Email Marketing
Transform Your Emails from “Meh” to Merry with These Holiday Design Tips
As AWeber’s Brand Designer, there is nothing I hate more than seeing holiday emails plastered with red and green, and images of holly, Christmas trees, and presents. These messages are often garish and difficult to read. And after your subscribers have seen dozens of similar holiday messages, they’re likely to ignore yours. But that doesn’t
- Published in Email Marketing
Don’t Crash and Burn! Here Are 3 Ways to Test Your Emails before Hitting ‘Send’
Remember that cringe-worthy moment when Steve Harvey read the wrong name for the winner of Miss Universe? via GIPHY via GIPHY Don’t be like Steve. Avoid mistakes in front of a large audience by doing a test run. Before mailing a message to your list, “test” it by following the tips below. They’ll help you
- Published in Email Marketing
Benchmark Email’s Podcast: When it Comes to Email Marketing Rules, Chad S. White Wrote the Book…Literally
I recently joined Andy and Daniel for Benchmark Email’s Heart of Business Podcast. During the 53-minute podcast, we talked about… How I got into the industry from my previous life as a journalist at Conde Nast and Dow Jones How email marketing has changed over the years How email marketing is a critical part of
- Published in Email Marketing
How Visual Content Can Improve Readership of Your Brand’s Emails
An email marketing strategy is still one of the best ways your personal brand can connect with your audience in a meaningful way. The type of communication is important for increased sales and return customers. You can grab their attention through strong visuals that are easy to read on mobile. There are several ways that
- Published in Brand Building
We Added 2 New Emails to Our Blog Series, and Increased Clicks by 630%
You’ve probably read about email segmentation. In fact, pro email marketers recommend it all the time. But is it really worth the work? After all, segmentation takes effort. It’s much easier to simply blast your list with a generic email. To find out, we decided to put segmentation to the test. We updated our blog’s
- Published in Email Marketing
How to Personalize Emails Based On What You Know
Think of your favorite customer. With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it was the name of their dog. Now, you know what they do for a living, how they say goodbye with some
- Published in Email Marketing
How to Choose the Right Colors and Fonts for Your Emails
When it comes to email design, it’s easy to get carried away. You want your message to stand out in the inbox and grab your audience’s attention, but there’s also the risk that you could be going overboard with the emails you create. Consider these two email examples — which would you prefer to see
- Published in Email Marketing