Understanding Emails in Dark Mode for Apple (and Optimizing it)
The dark mode is one of the most visibly prominent features in Apple’s MacOS Mojave. It is considered to be one of the most radical changes that Apple’s interface has undergone in its operating system since the inception of Mac OS X in 2001. Dark mode, as the name itself suggests is a setting that
- Published in Email Marketing
When Retina Images Should Be Used in Emails and When They Shouldn’t
Because of the prevalence of high-DPI screens, marketers need to use retina images to ensure that their emails look crisp and not cheap. However, that doesn’t mean that every image in an email needs to be a retina image. Marketers should use retina images in their emails only when it creates a significantly better experience
- Published in Email Marketing
How Marketers Can Adapt to Voice-Assistants Reading Emails
The launch of the Apple iPhone in 2007 prompted a decade-long effort for marketers to make their emails mobile-friendly. The rise of voice-assistants will likely have a similar impact on email marketers, although less tectonic and probably much messier. In this blog post, Oracle Marketing Cloud Consulting’s Kathryn Alva, Henry Alva, and Kristin McCambridge look
- Published in Email Marketing
Create a Memorable Subscriber Experience with Interactivity in Emails
It’s no secret that your subscribers are receiving numerous emails in their inbox each day. Most of them are not inherently interesting and as a result, you cannot warrant subscriber engagement. That said, it is important to realize that emails are not always about promoting your products or services and making sales. It is about
- Published in Email Marketing
30+ Automated Emails You Should Be Sending Today
Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it and when they are most likely to convert. If you’re considering making them a part of your own marketing campaigns, then you’ll want to consider bookmarking this post, and keep
- Published in Email Marketing
How Often Brands Send Marketing Emails
How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest surveyed 501 digital marketers who work for firms in the United States with 100 or more employees. Read the full article at MarketingProfs Source link
- Published in Email Marketing
Send More Creative Emails to Your Favorite Fitness Customers
Getting to the gym everyday is considered to be a momentous task for the general population. How do you keep your fitness members engaged, energized, and motivated throughout the year? Email marketing continues to play a major role in reaching out to your customer base, and getting them to engage with you time and time
- Published in Email Marketing
How to Craft Accessible Emails [Infographic]
Making your emails accessible visually, audibly, cognitively, and neurologically isn’t just the right thing to do–it may even be good for business. Here’s a checklist of ways to make your emails more readable for everyone. Read the full article at MarketingProfs Source link
- Published in Email Marketing
Report: Live Optimization Notebook on Welcome and Onboarding Emails
Creating effective welcome and onboarding emails is hard—and many of your peers are struggling with the very same challenge. In this notebook, onboarding email expert Val Geisler, Litmus Community & Product Evangelist Jason Rodriguez and I review welcome emails submitted by fellow email marketers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that
- Published in Email Marketing
2019 Email Marketing Statistics: We Analyzed 1,000 Emails from Today’s Top Experts
Nearly every business with an email marketing strategy wonders how to write the perfect email. They question the length of their emails. (Short or long?) They wonder how they can get more people to open their emails. (Should I capitalize my subject lines or not?) And they debate even the little things. (Emojis or no emojis?) And
- Published in Email Marketing