Engagement is the holy grail of your email marketing communication. This article will help you focus on the most popular engagement drivers. And, a cool brand new GetResponse feature will help you improve your email marketing results. What is engagement in email marketing? Engagement is one of the most critical metrics in email marketing.
High-spending customers tend to be more engaged with retail brands’ email campaigns, according to recent research from Bluecore. Read the full article at MarketingProfs Source link
Instagram, YouTube, and Facebook are the most popular social media platforms, but brands need to be aware of emerging platforms if they don’t want to risk missing lucrative opportunities. Here are key market trends in social media engagement and ways emerging platforms are addressing those trends. Read the full article at MarketingProfs Source link
During the second quarter of 2018, Twitter’s ad engagement growth rate was nearly 4X what it was last quarter. Please visit Marketing Land for the full article. Source link
Planning your higher education marketing strategies is about working around two things: the rising cost of tuition and the growing number of students applying to post-secondary institutions. Not to mention, students have a lot of options to choose from. To compete, you need to create digital marketing campaigns that: appeal to peoples’ emotions create
You’re invited to a morning of insight that will help you get the most out of Engagement Cloud; plus, we’ve set time aside to talk about projects that we’re still working on. Change is an important part of any successful business, so we thought it would be a good idea to give you some insight
HAVE YOU EVER heard a front-line worker say, “I can’t wait to make more money for our shareholders today!” No? In all my years as a consultant, I haven’t either. It doesn’t matter what your company peddles. Increasing shareholder value, company market share, or worker productivity just doesn’t jazz the average worker. There is often
Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing–only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy