B2B Marketing News: How B2B Events Are Changing, Consumers Switch Brands During Pandemic, & New B2B Micro-Segmentation Data
Study: Most Americans Permanently Changing Brands During Pandemic 45 percent of U.S. consumers have switched at least one brand preference during the global heath crisis, and some 62 percent believe that their brand change will become permanent — two of several items of interest to digital marketers in recently-released survey data. MediaPost How microsegmenting boosts
- Published in Latest Trends
When will we return to in-person events? Answer our survey
Whether fall in-person events are feasible, especially as schools and other venues are making fall plans, is up in the air. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use
Remember when “events” was synonymous with “in-person events”? Us too. Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. And, despite our nostalgia for travel and seeing people in person, they’re working out surprisingly well and only getting better. In fact, virtual
- Published in Marketing Strategies
Watch: How to Run Great Virtual Events
Running virtual events can be challenging, especially if you’ve never run one before. However, with a little preparation, tips, and knowing what to expect, you can rock your next virtual event. Let us show you how you can use a class, webinar, or other virtual event to keep your business going during social distancing and
- Published in Email Marketing
5 Lessons Learned After One Month of Virtual Events | Field Marketing
It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. For those who specialize in
- Published in Marketing Strategies
13 Ways B2B Influencer Marketing Offers Brands an Ideal Alternative to the Benefits of Physical Events
B2B influencer marketing is an ideal way for brands to drive digital conversations during the global health crisis, and we have 13 ways influencers can virtually deliver many of the benefits that have been lost due to postponed or cancelled real-world events. With 45 percent of consumers spending more time on social media and 95
- Published in Latest Trends
Watch: Create & Manage Virtual Events in Constant Contact
In this time of social distancing, we’re all doing business a little differently. You may find yourself considering hosting your first virtual event to stay in touch with your customers and prospects while keeping a safe distance. Whether you need to move your existing class, seminar, or workshop or you’re creating a new program to
- Published in Email Marketing
How to Use Events in Your Content Marketing
Yesterday we talked about defining an always-on content strategy for events. Now let’s look at how events are such a huge part of an effective Content marketing strategy! It may sound backward, but live events could be what your current marketing strategy is missing, and they don’t have to be a massive production to plan
- Published in Marketing Strategies
Social Shorts: LinkedIn Events, Facebook Story Ad templates and Pinterest Lite
The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Digital Marketing News: Google Ads Targeting Options, Templates Come to Facebook & Instagram Stories Ads, LinkedIn Adds Events Features & More
The post Digital Marketing News: Google Ads Targeting Options, Templates Come to Facebook & Instagram Stories Ads, LinkedIn Adds Events Features & More appeared first on Online Marketing Blog – TopRank®. Source link
- Published in Latest Trends