A successful return to live UK events
In March 2020, we – like many other businesses – made the transition from live to virtual events. Committed to providing valuable educational content to our clients, we adapted. We never stopped engaging with you, starting interesting conversations around everything from email marketing and cross-channel engagement to working from home and crisis communication. We’ve been
- Published in Email Marketing
B2B Marketing News: B2B Content Consumption Data, Digital Ad Revenue Sizzles, In-Person Events & Advertisers, & YouTube’s New Time-Savers
Almost 90% of B2B Content Consumption Said to Take Place Outside the C-Suite Nearly 90 percent of B2B content consumption involves those outside corporate executive-level management, with some 21 percent being consumer by individual contributors, according to recently-released B2B buyer breakdown by job titles survey data. MarketingCharts Podcasts start coming to Facebook next week Facebook
- Published in Latest Trends
B2B Marketing News: Top B2B Pain Points, Influencer Types Survey, Zoom’s New Events Platform, & The KPIs That Matter
B2B Marketer Pain Points, Performance, and Priorities for the Year Ahead: B2B Marketing Monitor 54 percent of B2B brands face difficulty connecting with customers on the emotional level needed to increase brand engagement, while only 22 percent of B2B enterprises say they excel when it comes to customer experience (CX) — two of several findings
- Published in Latest Trends
How to use social calendar events in your marketing campaigns
Seasonal marketing isn’t only about slapping a snowflake or easter egg on your email campaigns. There are so many events taking place throughout the year, you need to carefully consider which appeals to your audiences and how you could integrate them into your marketing campaigns. Summer is right around the corner, and with summer comes
- Published in Email Marketing
Sitecore campaign platform, contextual targeting, hybrid events: Friday’s daily brief
Plus, high expectations for sustainability Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Events of the future will be hybrid and “always on”
In-person will return, but the virtual genie can’t be put back in the bottle Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Marketing events to inspire your next campaign
dotlive is our free marketing event series designed to give marketers top tips and tricks to get the best results possible from their marketing efforts. For almost 7 years we’ve hosted dotlives to help keep you at the top of your marketing game. Covering everything from news and trends in the world of digital marketing,
- Published in Email Marketing
Evaluating virtual events, success with speakers: Thursday’s daily brief
Plus, Bronto ESP gets deleted Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
B2B Marketing News: CMOs & Influencer Marketing See Pandemic Shifts, Virtual B2B Events Here To Stay, & New Social State of Digital Study
Most CMOs expect role to change as a result of Covid-19, finds LinkedIn Nearly 75 percent of chief marketing officers believe their role as CMO will change due to the pandemic, to include more branding and greater internal communications, according to recently-released survey data of interest to digital marketers. The Drum 6 Ways COVID-19 has
- Published in Latest Trends
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question altogether. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends