Virtual events platform Hopin acquires Streamyard
Expect consolidation in the virtual event space in 2021. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
One view of the future of events: niche and hybrid
There are still many questions to be answered about the events landscape post-COVID. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Virtual events are here to stay: and they’re a digital channel
Integrate argues that virtual events should be seen as something more than substitutes for in-person. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Modern CX: The Future of Digital Marketing
The Modern CX 2019 Marketing General Session highlights consumer brand expectation, adoption of mobile-first approaches, capturing micromoments, managing data, building intelligence, the move toward omnichannel orchestration, and push automation source
- Published in Latest Trends
How the USO became a veteran at hosting virtual events
Microsoft Teams, Verizon and Facebook all played key roles. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
ON24: The trend to virtual events is not reversible
ON24 launches Conversion Tools to put intent data in the hands of SDRs. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Virtual Events & Webinars: What Are The Key Differences?
When the COVID-19 pandemic struck and in-person events were canceled, virtual events and webinars came to the rescue. While online events were held before the pandemic, the current situation has made them more popular. This trend will continue even beyond the pandemic because the benefits of hosting events online have now become more obvious than
- Published in Marketing Strategies
How are you feeling about attending in-person events in 2021? Answer our short survey
As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us gauge just where that sentiment is. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Facebook launches free ‘paid online events’ for SMBs and others
The new all-in-one tool will be free for at least a year, the company says. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
B2B Marketing News: How B2B Events Are Changing, Consumers Switch Brands During Pandemic, & New B2B Micro-Segmentation Data
Study: Most Americans Permanently Changing Brands During Pandemic 45 percent of U.S. consumers have switched at least one brand preference during the global heath crisis, and some 62 percent believe that their brand change will become permanent — two of several items of interest to digital marketers in recently-released survey data. MediaPost How microsegmenting boosts
- Published in Latest Trends
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