It’s never been more important for brands to show purpose and to be connected to what’s important to customers. As our CEO Lee Odden recently observed in Marketers: We Can Do Better Than Words with Action, “We can all agree that there has to be a change and that we can all play a part
Confirmation emails are an important stop along your customer’s journey. They’re what – you guessed it – confirms the signup, purchase, or registration process. Plus, they’re almost unrivaled when it comes to timing. Your contacts expect to get them, which increases the chances of opening them (unless they go to spam, which you should ensure
Always-on influence is especially vital today as brands look to combat increasing mistrust and apathy. Why have top B2B firms including our clients LinkedIn, Adobe and Dell Outlet chosen always-on influencer marketing programs, and what results are they achieving using continuing influence programs? We answer these questions and more with examples of always-on influence in
There has been no greater disruption to business in the modern era than the COVID-19 pandemic. For many, it seems as though the world has stopped turning. For marketers, it seems as though now is the worst time to try to promote anything. But as our CEO, Lee Odden, said, “While there will be a
Starting an online business is incredibly appealing. It gives you the flexibility to work your own hours and there is huge income potential. You don’t need a lot of capital, either. Nearly a third of small businesses get started with less than $5,000 in capital.
With so many unknowns being thrown at us, it’s wonderful to see how small business owners are not only adapting, but finding creative ways to make social distancing not so anti-social via online marketing. In the spirit of helping you to come up with some ideas for your business, and in sharing some bright spots
Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website. You created the perfect landing page and got your visitor to sign up. Congrats! But what else did you do? Did you take full advantage
You’ve probably read a lot of case studies about people increasing subscribers and sign ups using email marketing. If you’ve tried to copy their tactics and failed, don’t feel dispirited. In most cases that success you read about in a 1,000-word blog post didn’t happen overnight.