YOU’VE CAREFULLY put your team of people together, spent a lot of time getting the right people on the bus, your best and brightest, and yet you’re underperforming? Your team isn’t giving you everything they’ve got. People hold back when they feel it is not in their best interests to contribute—to say what they think.
Enlightened brands should inspire us. Those that have figured out what they stand for, and what they don’t; who they’re for, and what they value project the kind of stability that can be counted on, and trusted. We find enlightened brands of all types: Global, National, Challenger, Cult and Niche – each with their own