Avoid relying on sponsorships for your influencer marketing, instead follow these two important strategies
2019 continues to see the growth of the “influencer marketing” trend, but there’s one important caveat: Don’t just sponsor an influencer, first build a great company, then build a great relationship Too many brands put together a plan to sponsor influencers (pay them cash or give them freebies) with large followings on Twitter, Instagram, or YouTube.
Plan to send emails this holiday marketing season? Stay off your subscribers’ naughty list by following these 3 email rules. They’ll help you reduce unsubscribes, increase your sales, and get the right message into the right person’s hands. This post was based on our popular holiday marketing webinar! Click this link and register to watch it
Google and Facebook ended forced arbitration for sexual harassment claims. Why more companies could follow.
One lawyer called it a ‘minimal gesture’ for a company to show it is committed to preventing sexual harassment Source link
Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands. Read the full article at MarketingProfs Source link
Following massive strikes by Opdivo and Keytruda, will more supersized campaigns follow? Source link
Emails are the way of life. An average email user receives an average of 73 emails every day. And most importantly, there are efforts of multiple people behind each email such as: An email marketer, strategically using clever subject line and optimum send time for improving open rates. An email designer, expressing creativity with beautiful email
The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses. Please visit Marketing Land for the full article. Source link
More than 260 billion emails are sent around the world every single day. So how do you make sure your messages stand out in a subscriber’s inbox? Well, great content, for one. But another extremely important factor: email design. Eye-catching emails that effectively communicate your message will improve metrics like open rates, click through rates,
Pharma has long been big on getting real patients to share their stories in marketing campaigns. But now, companies are starting to move those stories to the small screen. Source link
Popups are already the best way to collect email addresses. As Head of Customer Success at WisePops, an intelligent popup solution, I see customers convincing as many as 1 visitor out of 5 to subscribe to their newsletter with a simple email popup. Our average subscription rate is 5.9%. In other words, out of 10,000