Online local marketing consists of online marketing efforts that are designed specifically to draw local traffic to your business — online and offline. Localizing your small business’s online marketing efforts is a matter of making sure that all of the information you have online clearly states not only where you’re located, but also shows that
Building a successful startup is more than just creating a viable business plan. It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in
How to Create a Brand Style Guide written by John Jantsch read more at Duct Tape Marketing When you’re starting your business, you spend a lot of time considering your brand. You want to find a name that fits just right and design a logo that represents the essence of who you are and what
Most brands are going global. They’re targeting a global audience to sell their services and products. So are their email campaigns, with 280 million emails sent globally every single day.
You’ve probably read a lot of case studies about people increasing subscribers and sign ups using email marketing. If you’ve tried to copy their tactics and failed, don’t feel dispirited. In most cases that success you read about in a 1,000-word blog post didn’t happen overnight.
What does the word “work” mean to you? A dictionary would tell you that work is, “activity involving mental or physical effort done in order to achieve a purpose or result,” or maybe, “a task or tasks to be undertaken; something a person or thing has to do.” But how do we know which tasks
During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people. You can’t just ignore a crisis when it’s affecting your audience. With the outbreak of the 2020 Novel Coronavirus, email communication about the virus skyrocketed. In fact, 12% of emails sent on March
The retail industry has never been more competitive. From big box brands dominating local markets to upstarts that hit the ground bustling with new customers, you have to find a way to get ahead of the operations curve. A powerful retail email marketing strategy can push your company into the forefront of your community. For
If you’re anything like the hundreds of home services contractors I talk to each year, you spend a lot of time—way too much time—worried about your business. Big questions are keeping you up at night: Why isn’t my phone ringing off the hook? Where can I get more leads—without going broke in the process? What