The Tech Giant’s Guide to Effective Content Marketing
Tech companies are in somewhat of a unique position in the world of marketing. People expect them to be at the forefront of innovation and a source of high-quality news and information. At the same time, they must face the challenge of simplifying complex, technical information and making it interesting and engaging. And all of this
- Published in Marketing Strategies
A Detailed LinkedIn Guide for Small Businesses [Infographic]
With its 645 million users, LinkedIn is a powerful business social media platform, but many of today’s small businesses never get around to signing up. This infographic provides tips on how to set up, optimize, and manage your small business account on LinkedIn. Read the full article at MarketingProfs Source link
- Published in Latest Trends
Behavioral targeting for ecommerce: your step-by-step guide
Behavioral targeting drives offers that resonate with the individual, anticipate their needs, and save them time. And that means more click-throughs, more conversions, and a happy marketing team. But with all the behavioral data available, how can you tune out the noise and target customers effectively? We’ve put together this step-by-step guide to get you
- Published in Email Marketing
A Guide on How to Design Your First Email Campaign With MailChimp
Mailchimp has been around for 18 years now and is loved by people of the internet. It has grown from a simple solution for small businesses to a multi-million revenue generation company, and it owes its success to the passion of its people and the amazing benefits it gives its customers. So, if you’ve just
- Published in Email Marketing
Digital Marketing News: FTC’s Influencer Guide, Twitter’s New Topic Following, Facebook’s Icebreakers, AR Tops Innovation List, & TikTok’s Easier Sharing
The post Digital Marketing News: FTC’s Influencer Guide, Twitter’s New Topic Following, Facebook’s Icebreakers, AR Tops Innovation List, & TikTok’s Easier Sharing appeared first on Online Marketing Blog – TopRank®. Source link
- Published in Latest Trends
The beginner’s guide to email marketing automation
At dotdigital, we talk a lot about our platform Engagement Cloud, and all the amazing features, like automation, that can add value to your marketing. But what if you don’t quite know where to start with all this functionality? With all the buzzwords – omnichannel campaigns, segmentation, product recommendations, SMS, push to mobile, and social
- Published in Email Marketing
The Smart Company’s Guide to Increasing Employee Engagement
The opportunity to foster an engaged employee starts from the minute they arrive for their first day at work. Let me walk you through a scenario. Brenda arrives on time for her first day at The Company. Her immediate supervisor is not in the office yet. Her new coworkers are kind enough to help her
- Published in Marketing Strategies
A Small Business Guide: Credit Card Payments
Running a small business can be tough. But if you’re not accepting credit cards, you could be putting yourself at an immediate disadvantage. According to Barclays, 32% of people would consider walking away from a purchase if they could not pay with a credit card, and 43% of customers say they would have a lower
- Published in Email Marketing
2019 Fall GIF Guide
GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That’s because eye-catching visuals boost engagement. For instance, Facebook posts with images see 2.3 times more engagement than those without images. Tweets with visuals garner 150% more retweets than tweets without them. And GIFs in emails can
- Published in Email Marketing
Essentials of Using GIFs in Emails: A Comprehensive Guide
GIF (Graphics Interchange Format) is an extensively used file format for graphic images on the World Wide Web. Besides being an obvious standard for developing quality images on websites, it is used for adding quality images even in email. GIF is better than any other format if you want to add lossless, compressed animations in
- Published in Email Marketing