B2B Marketing News: Podcast Downloads Climb, Social & Display Ad Spend Rising, Snapchat’s Brand Profiles, & Google’s Latest Ad Tools
‘The downloads are back’: Podcasting finishes the first half of 2020 strong Podcast downloads have come back to pre-pandemic numbers, increasing from 625 million in March to 825 million over the past two months, while podcast advertising is still expected to increase by 15 percent for the year, according to recently-released report data. DigiDay LinkedIn
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Black Lives Matter content: Latest in unintended brand safety consequences
Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content. Please visit Marketing Land for the full article. Source link
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Big Amazon affiliate commission rate cuts among latest program changes
Amazon Associates will start to see lower commissions on many popular product categories. Please visit Marketing Land for the full article. Source link
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Everything marketers need to know about BIMI: The latest email standard
The latest update to email authentication being called “DMARC 2.0”. Here’s what you need to know to get your email program in shape for BIMI. Please visit Marketing Land for the full article. Source link
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Social shorts: Facebook launches Pinterest lookalike app, Instagram tests ‘Latest Posts’ feature, Snapchat could be getting a new look
The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Source link
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Spotify latest platform to halt political ads
The company said it will pause political advertising in early 2020. Please visit Marketing Land for the full article. Source link
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Apple’s latest ITP updates: What marketers need to know
Breaking down what the changes mean for marketers — in plain English. Please visit Marketing Land for the full article. Source link
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Social Shorts: Twitter Next, Facebook pushes Story Ads, Adobe’s latest consumer survey
The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Source link
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Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests
The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Source link
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Social Shorts: LinkedIn’s latest feature, GM’s new CMO, iProspect acquires MuteSix
The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Source link
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