It’s a tale as old as time. The marketing team is hyper-focused on awareness campaigns, events, and driving more leads to fill the funnel. Meanwhile, the sales team is hyper-focused on meeting sales and revenue goals, and nurturing relationships to empty the funnel. These two teams occupy two very different functional areas within a company.
Love is in the air, and so is the desire to shop. The National Retail Federation says American consumers will spend a near-record $19.6 billion on Valentine’s Day. So, just like the Romeos trying to find their Juliets (or Romeos, for that matter), you’ve got to win over your customers’ hearts. And how do you
Once upon a time, in a land of rainbows, butterflies, and evil content overload, a gripping love story is unfolding. But this love affair isn’t what you’d expect — it’s no “Romeo and Juliet” or “Sleepless in Seattle.” Rather, it’s an unlikely courtship with a bond sealed by three little words: Business-to-Business. That’s right. We’ve
Guest post by Janet Britcher: Entrepreneurship: ExploringWhen professionals demonstrate excellence in their chosen field, they are often promoted to leadership, leaving behind their foundational expertise and for some, their first love. Some scientists give up the joys of the lab, some physicians the satisfaction of clinical work with patients, some cooks give up the creativity
Subaru has an important priority in the new year: launching a fresh version of its staple Forester SUV. But the brand also believes it’s important to extend its “Share the Love” holiday season charity campaign for an 11th year by prominently promoting it in November and December. So Subaru is working toward both priorities in
Nobody likes missing out on something big. But if you haven’t started planning your holiday promotions, you’re already late to the party. And with holiday retail sales expected to increase by 4.8 percent in 2018 — to the tune of $720 billion — your business cannot afford to be shortchanged this holiday season. If you’ve been
The image company Shutterscock has published some data showing how open minded and inclusive Gen Z and Millennial marketers are when it come to using imagery and advertising messages that embrace same-sex couples, transgender models, people with disabilities and gender-fluid models. Big round of applause!!!! Tags: Millenials Dick Stroud gen z marketing Facebook Like Google Plus One
Diagnosed with MS, with declining use of her hands and ability to swallow, Diane realized the battle was not primarily with gluten, or food, or her body. Instead at the core she was battling the cultural expectations of her Italian family – their shared traditions and background. This was a cultural collision. Diane shares some
A passionate food blogger, Deeba Rajpal talks about the importance of food on one’s plate, it’s appeal and the carbon foot print of processed food. She describes through her journey how the language of food connects us all . Being passionate about reinventing ordinary recipes with simple ingredients, she crafts the importance of home cooking.