Today is day 4,777. Not days quarantined, but days working remotely. On Monday, March 23, 2007 I started working remotely, and 4,777 days later I still do. A staple aspect of my daily work life that had been the exception for most marketers is now — at least temporarily — the rule, with most people
What does good look like when you are an email marketer, and how do you go from good to great if your email marketing program has plateaued? For answers, let’s look at six things high-performing email marketers do that are better and different. Read the full article at MarketingProfs Source link
Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand. Read the full article at MarketingProfs Source link
Think of your email list like a group of people you’ve invited over to your house for dinner. They’ve RSVP’d “yes” because they’re interested in what you’ll serve them and what they’ll learn from being there. Now, do you stand at the head of the table with a megaphone and tell them all about you
The all-encompassing digital takeover has completely changed the way we communicate and interact as people. Naturally, in our professional realm we tend to tie this back to marketing, but the reality applies to just about every aspect of human relations. This includes dating and courtship, of course. The terms of engagement (so to speak) have
Twelve years ago I had the good fortune to connect with Ann Handley, Chief Content Officer at MarketingProfs and she’s been a positive influence to me on what’s possible in content and B2B marketing ever since. I’m not alone. During that time, we’ve both grown as marketers. Well, maybe I’ve grown, but Ann has exploded.
The emails you spend so much time strategizing, crafting, and scheduling aren’t worth much if they don’t actually reach your target audience. Email deliverability is essential, yet many marketers don’t pay much attention to it. Here’s why you should remedy that. Read the full article at MarketingProfs Source link
Being part of such a demanding and pressurized industry is not easy. For years, dotdigital has been working to deliver solutions to many NFP pain points. That’s why Engagement Cloud is the platform of choice for so many non-profit organizations. We decided to unite our years of insight with the current trends in marketing and