Marketing is more than just skin deep. In fact, it is the core activity of any business that determines based on the effectiveness of the activities undertaken, how successful the business is going to be. And so naturally, formulating the marketing strategy is of extreme importance. “Marketing Design” refers to the designing or the planning

Finding great vending locations is one thing but to have any hope of being a success in this business you have to become good at convincing location managers to let you place your machines on their premises. What you need is a marketing strategy to help you to get in touch with prospective clients and

Strategic planning is a coordinated and systematic process for developing a plan for the overall direction of an organization and the allocation of resources to optimize future potential. Many businesses start out with only an idea and a desire to succeed. Sometimes it works; more often, it does not. According to the US Small Business

Easy Ways to Create a Coronavirus Crisis Management Plan As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. But we’ve never seen anything like the COVID-19 pandemic, leaving us uncertain about how to cope

Every small business start up should have a viral marketing strategy as an essential component of its promotional arsenal. Did you know that every single day, billions of people search the internet for information, to order products and services, to socialize, de-stress, etc? If you can name it, people all over the world are searching

If you are looking for a partner, funding, angle investor or venture capital you will be asked for a business plan. Even if you are not in need of capital in the formation of your new business endeavor you will still be glad you prepared a business plan to help you prove to yourself that

In the event that you think you could not handle the requirements of your business stage, it is important that you get some internet marketing help from the experts. Going online is not an easy endeavor, especially when you first started. You Are Not Sure About Your Marketing Plans Every business needs careful planning. That

What challenges you most about your management and leadership role as business owner? Do you think about it? Our observations suggest too many business owners work according to learned practices which they do not renew. The result is company financial performance staying well below potential. Good and reasonable performance can become a hindrance to excellent

Starting any B2B or B2C business isn’t easy. While small and midsized enterprises account for over 95 percent of all businesses, the Bureau of Labor Statistics reports that only 50 percent of small businesses survive for more than four years. Why is that? We have observed three major factors that can be fatal: 1. Managers

My small business Web marketing strategies is to keep it simple. Simple to me is: focused, scalable, systematic and teachable, can be leveraged, and is easily measurable. Of course, it must be effective as well. When diving into Web marketing for your small business, it’s a good idea to explore your options, but then you