30 (or So) Terms Every Sales and Marketing Professional Should Know
The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. Marketers are naturally good at talking the talk; it’s kind of in our job description. Fortunately, these terms are pretty straightforward, you just need a little context to get
- Published in Marketing Strategies
Guide to Email Marketing for Beginners
Guide to Email Marketing for Beginners Source link
- Published in Email Marketing
Webinar on Aug. 4: Keep Optimizing Email Marketing Expert Panel
As a follow-up to my appearance on the Keep Optimizing Podcast, I’ll be joining host Chloe Thomas on Aug. 4 and July’s other guests to talk about email marketing and answer the question: What should be on your to-do list right now? We’ll be discussing the hot email marketing topics AND answering your email marketing
- Published in Email Marketing
Boosting and Deepening Engagement through Empathy in B2B Marketing
Empathy is more than a buzzword. It’s not a box to be checked, or an added finishing touch for content. If B2B marketers want to successfully engage human audiences and break free from the deluge of irrelevant messages swirling around today’s customers, empathy needs to be at the center of all strategic initiatives from start
- Published in Latest Trends
What to Look for with a Free Email Marketing Service
Email marketing is the most efficient way to communicate and build a relationship with your audience. It allows you to speak with them directly through their inbox, at a time that’s convenient for them. Email marketing is such a valuable tool for small businesses, in fact, 79% of small business owners say email marketing is
- Published in Email Marketing
B2B Marketing News: How B2B Events Are Changing, Consumers Switch Brands During Pandemic, & New B2B Micro-Segmentation Data
Study: Most Americans Permanently Changing Brands During Pandemic 45 percent of U.S. consumers have switched at least one brand preference during the global heath crisis, and some 62 percent believe that their brand change will become permanent — two of several items of interest to digital marketers in recently-released survey data. MediaPost How microsegmenting boosts
- Published in Latest Trends
Why Employee Engagement is the New Content Marketing Strategy
When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their employees and turning them into employee advocates. Quick Takeaways: Employees can be the
- Published in Marketing Strategies
What is email marketing?
Email marketing is the branch of your digital marketing strategy that uses email to promote your brand, products, and services. Using email marketing you’re engaging with leads that have expressed a direct interest in your brand by subscribing to your mailing list. You can keep customers on your mailing lists aware of new products, discounts,
- Published in Email Marketing
Set Your Marketing Ablaze: Ryan Stewart Talks Cannabis Marketing on Marketing Smarts [Podcast]
To celebrate episode 420 of the Marketing Smarts podcast, Webris founder and CMO Ryan Stewart joins us to discuss cannabis marketing for B2B and B2C organizations. Read the full article at MarketingProfs Source link
- Published in Latest Trends
2020 State of B2B Influencer Marketing Report from TopRank Marketing
My team and I at TopRank Marketing are happy to announce the 2020 State of B2B Influencer Marketing Report! Influencer Marketing has fast accelerated as a topic over the past few years with B2C influencers and brands getting the majority of attention. While consumer focused influencers have been impacted during the COVID-19 pandemic, B2B is
- Published in Latest Trends