Break Free B2B Series: John Joyce on Taking B2B Content Marketing Back 2 Basics
One of the central tenets of best-answer content is comprehensiveness. Your content needs to fully and artfully answer your buyers’ most burning questions. And as John Joyce and his team at Brennan Industries remind us, sometimes that requires going back to the basics. It can be all too easy for B2B marketers and brands to
- Published in Latest Trends
How brands hijack your feelings to influence what you buy | Cindy Sheldan | TEDxBearCreekPark
Creative Director Cindy Sheldan is passionate about two things; graphic design and food. Cindy suspects that most people are largely unaware of how design influences everyday choices. She’ll explain precisely how you’re seduced in the grocery aisles, and will crack the mystery of why wine tastes better at the winery. Cindy Sheldan is passionate about two
- Published in Brand Building
5 Marketing Podcasts To Strengthen Your B2B Efforts
Podcasts are a fantastic way to find new takes and tactics for your B2B marketing. They’re also great for picking up new marketing ideas and getting fresh perspectives you might not otherwise find. We’ve put together a list of five podcasts that offer marketing insight from a wide array of industry innovators — who share
- Published in Latest Trends
The Tech Giant’s Guide to Effective Content Marketing
Tech companies are in somewhat of a unique position in the world of marketing. People expect them to be at the forefront of innovation and a source of high-quality news and information. At the same time, they must face the challenge of simplifying complex, technical information and making it interesting and engaging. And all of this
- Published in Marketing Strategies
9 brilliant Black Friday marketing hacks
Over the course of four weeks we’ll be revealing a selection of our 37 brilliant Black Friday marketing hacks. Watch out every Friday until Black Friday for smart tactics you can start using now, or download the full cheatsheet here. 1. Build a year-long Black Friday landing page Put your SEO hat on! Shoppers will
- Published in Email Marketing
Our Top B2B Content Marketing Trends & Predictions for 2020
Well, B2B marketers, it’s that time of year again. The holiday season is in full swing. The countdown to a new year and a new decade has begun. And of course, we’re all channeling our psychic powers, hoping to uncover what 2020 has in store so we can seize opportunities, prepare for challenges, and ultimately
- Published in Latest Trends
Here’s what to expect in paid search, email marketing, spending and more during the BFCM stretch
We’re entering the busiest shopping week of the year, with an expected $30 billion to be spent during the next five days, according to Adobe. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Preparing college students for the marketing profession takes commitment and planning
Internships can help launch well-prepared talent into the workforce after graduation but mentoring requires engagement from professionals. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
5 Smart B2C Marketing Tactics To Boost Your B2B Brand
B2B marketing is swiftly embracing techniques that were once only for B2C, and we’ve got five smart B2C tactics to add to your B2B plans for 2020 and well beyond. Influencer marketing, engaging interactive content, awards events, chatbots, and podcasting are just some of the ways that today’s savvy B2B marketers can add a healthy
- Published in Latest Trends
Watch: Last-Minute Holiday Marketing Ideas to Drive More Business
The holidays are right around the corner. If you still don’t have a holiday marketing plan, don’t worry! We have some last-minute holiday marketing ideas to help you drive more business to capture those crucial end-of-year sales. Watch our last-minute holiday marketing webinar In this on-demand webinar, we’ll share quick and easy ideas to help
- Published in Email Marketing