Breaking Down Barriers for Healthy B2B Marketing with Lee Odden #MPB2B
The post Breaking Down Barriers for Healthy B2B Marketing with Lee Odden #MPB2B appeared first on Online Marketing Blog – TopRank®. Source link
- Published in Latest Trends
Get Insights from OMC Consulting’s 500+ Marketing Experts Delivered to Your Inbox
Oracle Marketing Cloud Consulting is excited to launch a new twice-monthly newsletter designed to spark conversations about how brands can seize their digital marketing opportunities and overcome their challenges. Our 500+ consultants have expertise in every facet of digital marketing—from creative and strategy to compliance and automation—and will be sharing insights, advice, and client stories
- Published in Email Marketing
Email Marketing and Artificial Intelligence: What's Coming and What You Need to Know
AI shows great promise, and marketers are still learning how to use it effectively and integrate it with, or use it to complement, the processes they’re already using. One thing is clear, though: Email is an area where AI can offer significant advantages. Read the full article at MarketingProfs Source link
- Published in Email Marketing
Digital Marketing News: Google Ads Targeting Options, Templates Come to Facebook & Instagram Stories Ads, LinkedIn Adds Events Features & More
The post Digital Marketing News: Google Ads Targeting Options, Templates Come to Facebook & Instagram Stories Ads, LinkedIn Adds Events Features & More appeared first on Online Marketing Blog – TopRank®. Source link
- Published in Latest Trends
Manage Your Social Media Marketing with One Tool
A consistent and active social media presence isn’t just a good idea for small businesses and nonprofits — it’s essential. 63% of customers expect companies to offer customer service via their social media accounts. You don’t want to miss out on their business! The need to manage your social media marketing across several different platforms
- Published in Email Marketing
Delusional Self Promotion: The Bridge from Ego to Empathy | Dana Dobson | TEDxWilmingtonWomen
Are you an ego-centric self promoter? If so, stop it! Today’s consumer isn’t listening. In the Internet world, it’s more important than ever to connect with, and deliver real value to, the people who matter to the success of your business. Empathy is the oxygen of commerce in the digital age. Dana Dobson is an
- Published in Brand Building
14 email marketing mistakes to avoid
We may be omnichannel marketers now, but email still plays an important role in every brand’s marketing function. That’s because email ROI is a whopping £42! (DMA Email Benchmarking Report.) We’ve gone back to our roots and identified 14 email mistakes that you should avoid like the plague. Happy reading 1. Omitting the unsubscribe and
- Published in Email Marketing
7 Email Marketing Tips to help you Create Awesome Finance Emails
Savings accounts, credit cards, loans – well these aren’t the kind of words that excite everyone. Rather, finance is considered boring by many. To add to the woes is the rigid regulatory environment. Content, however, can help to make things interesting for financial service providers; it can help them connect better with their clients and
- Published in Email Marketing
B2B Marketing Fitness: 16 B2B Experts Share Top Tips for Optimized Performance #mpb2b
In a world where shiny object marketing and weight loss fads equally distract from reaching our potential, there are many parallels between improving physical health and optimizing B2B marketing effectiveness. Just like world class athletes, top B2B marketers focus on key areas for improvement starting with goals and including the right mix of data insights,
- Published in Latest Trends
Holiday Marketing Predictions: What to Expect This Year
Every holiday season is a little different because of a variety of factors, including technology trends, consumer sentiment, and the timing of the calendar. Oracle Marketing Cloud (OMC) Consulting’s experts share their thoughts and predictions on how this holiday marketing season will be different from past ones. Our predictions this year revolve around… How marketers
- Published in Email Marketing