B2B Marketing News: B2B Marketers’ Biggest Buyer Challenges, LinkedIn’s New Articles For Pages, Instagram Gets Montage Feature, & YouTube Updates Analytics
LinkedIn Rolls Out Articles for Pages Microsoft-owned LinkedIn (client) has launched a new feature that gives pages the ability to share long-form content on the professional social platform, an addition that comes amidst an array of other new features including an enhanced LinkedIn Live Events experience for creating more robust virtual events, the company recently
- Published in Latest Trends
Why Your Marketing Needs to be Data-Driven
In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, un-targeted broadcasting. The digital age has brought about widened reach,
- Published in Marketing Strategies
The State of Video Marketing in 2021 [Infographic]
This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, and Instagram. Read the full article at MarketingProfs Source link
- Published in Latest Trends
What is EDM marketing?
“The times change, and if you don’t change with them, you get left behind.” Bradley Walsh I couldn’t agree more with that quote. The ecommerce industry is changing, and believe it or not, 319.6 billion emails are sent every day. To put into perspective, 10.5 million emails have already been sent in the 3 seconds
- Published in Email Marketing
Unite with Might: 12 Top Ways Successful B2B Influencers Are Building Powerful Marketing Collaborations
How can B2B marketers build powerful and enduring collaborations using influencers? There are more tactics available today than ever for influencer collaboration in the B2B space, but how can marketers find those that are actually achieving ongoing success? We’ve been fortunate to feature top influencers from a number of industries in our third season of
- Published in Latest Trends
The Ultimate Content Marketing Strategy Template
Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start! Quick Takeaways A content marketing
- Published in Marketing Strategies
B2B Marketing News: 95:5 Rule in B2B, Social Media Trends, TikTok Overtakes YouTube, CMOs Need to Focus on CX
The post B2B Marketing News: 95:5 Rule in B2B, Social Media Trends, TikTok Overtakes YouTube, CMOs Need to Focus on CX appeared first on B2B Marketing Blog – TopRank®. Source link
- Published in Latest Trends
Marketing analytics 2.0 – dashboards meet workflows
There is good reason to be optimistic though. We’ve been working away on developing ways in which we can bring analytics and actionable insight into your everyday workflows. Why am I talking about workflows? Well, all dashboards contain data, but not all data has to culminate in a dashboard. The thing about dashboards (no matter
- Published in Email Marketing
How Empathy Will Grow Your Sales and Marketing Pipeline
Are you using empathy in your marketing? Why? Because marketing isn’t something you do to people; it’s something you do with people. You might be wondering: why am I saying this? The problem with modern sales and marketing I see with marketing (and sales) this: we get clinical and treat our customers as objects to
- Published in Marketing Strategies
Guide to Successful Email Marketing Campaigns: 7 Best Practices
Did you know people send 306 billion emails each day? That number will likely hit 361 billion by 2024. It may seem like a saturated field, but marketers report that email marketing is their leading method for acquisition and retention. Email marketing is a powerful tool when used correctly. But, if you don’t follow email campaign best practices,
- Published in Email Marketing