The Influence of ABM in B2B Marketing: Top B2BMX Sessions & Speaker Insights
2020 marks the 8th year in a row that I’ve presented at the B2B Marketing Exchange. During that time there have been many changes: within the B2B marketing industry, the strategies and technologies driving performance and in the programming at B2B events like B2BMX. ABM in particular has experienced a rise in the B2B marketing
- Published in Latest Trends
Employee Branding: B2B’s Answer to Influencer Marketing
We’ve all seen them. Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. Which works out just fine. Until the celebrity spokesmodel slips up and gets caught driving down the wrong side of the street while they’re on a
- Published in Marketing Strategies
24 Essential B2B Influencer Marketing Statistics
How important is influencer marketing to businesses in 2020? Influencer marketing will see global brand spending of up to $15 billion by 2022 (Business Insider Intelligence), and B2B marketers who haven’t yet experienced its many benefits now have more research data than ever to make the case for starting an influencer marketing program. Even if
- Published in Latest Trends
Email Marketing for a Real Small Business
It’s my full-time job to create content that helps small business owners to market their businesses online. But rather than sitting at our desks researching, writing about, and discussing online marketing, it’s important to us at Constant Contact that our advice is regularly tested in the real world. If you’ve been following our blog, you
- Published in Email Marketing
Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging
B2B buyers consume an average of 13 content pieces before deciding on a vendor B2B buyers say that they take in an average of 13 pieces of online content before choosing a vendor, consisting of eight vendor-made and five third-party elements, according to newly-released survey data from FocusVision, containing a number of additional insights of
- Published in Latest Trends
4 Questions to Drive More Productive Marketing Meetings
Allow me to paint a picture. SCENE INTERIOR – OFFICE The CAMERA pans to a worker, furiously typing on their computer. Headphones on. The keys CLACK with productivity until– — A LOUD CHIME rings out. The CAMERA zooms slowly to the computer screen. A meeting alert flashes across the monitor. — The worker’s head hits
- Published in Latest Trends
Real Estate Email Marketing: Turn More Prospects into Clients
We all know that real estate is not a one-click business. Buyers are saving for a year or longer for their down payment, and sellers are waiting for just the right time to put their home on the market. People don’t impulse-buy or impulse-sell a house; they need time to be nurtured through the lead
- Published in Email Marketing
Introducing the Periodic Table of Digital Commerce Marketing
Packing an astonishing amount of information into an easy-to-digest visual, it’s well worth the download. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Why out-of-home may be the ultimate location-based (digital) marketing medium
OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and measurement. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
The Art of Story Telling | Manish Advani | TEDxSPIT
Manish Advani talks about the art of storytelling and bringing out the storyteller within you. A story teller, a song writer, recognised for positioning brands in the industry through CSR and Green initiatives. Heads Marketing and Public Relations for MSSG. Bears a work experience of over 2 decades on client engagements from organizations like Microsoft,
- Published in Brand Building