B2B Marketing News: Trust in 2021, Top Content Marketing Goals, Twitter Alternative, Cookieless Targeting
2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19 After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world.
- Published in Latest Trends
Holiday Marketing Quarterly: First Quarter 2021 Checklist
Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts. Our
- Published in Email Marketing
The unseen, exciting side of the 'New Normal': Shown by a Marketer! | Jinal Shah | TEDxSFIT
What could possibly make you eager and excited for the post pandemic future? Seeing it through the eyes of a marketer. Let this data backed list of benefits show you the less noticed, positive side of the post Covid-19 future. Jinal Shah is an On-Demand Marketer and Serial Ideator. She consults for brands, startups and
- Published in Brand Building
How Content Marketing Can Help You Earn Digital PR
Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. The good news is that anyone can get started with digital
- Published in Marketing Strategies
3 B2B marketing strategies proven to drive revenue
Over the last 10 years or so we seem to have forgotten that whether you’re selling B2B or B2C, we’re all still selling to people. So, why is it that in the B2B marketing world, we seem to forget that? I believe B2B marketers could take a page out of the B2C marketer’s playbook and
- Published in Email Marketing
5 Inspiring Reasons For B2B Marketing Optimism in 2021
How can the intense brightness that often follows humankind’s darkest moments help us achieve greater team unity and newfound marketing energy, gratitude and strength? As the pandemic marches on into its second year, B2B marketers looking to rise above despair and make this a brighter and more successful year can look especially to the five
- Published in Latest Trends
Top B2B Marketing Trends for 2021
Each year I’ve taken inventory of the major trends emerging within our B2B marketing agency practice and with the crazy year that was 2020, the new year requires even greater focus on what’s ahead. Some of the marketing predictions and trends I’ve shared in the past include: Top 10 B2B Digital Marketing Trends in 2020
- Published in Latest Trends
How Marketing From Home Will Help Align Marketing and Sales
Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice Modern marketers have adopted many of the sales team’s past responsibilities. It’s
- Published in Marketing Strategies
Marketing automation: how to start automating emails
Marketing automation improves productivity by 20% and can lead to an average increase of 451% in qualified leads. How? Because marketing automation eliminates repetitive tasks and allows you to focus on other parts of your business. While your automation programs are getting the right message to the right people, you and your team can be
- Published in Email Marketing
Is your marketing ops team ready to implement a new CDP?
Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends