Watch: Making Sense of Online Marketing for Personal Care Services
People are searching for businesses like yours all the time and we know that salons, spas, and other personal care businesses with a good online presence simply get more bookings. 46 percent of salon appointments are typically scheduled online while salons and spas are closed (Phorest Salon Software). There’s real potential for you to do
- Published in Email Marketing
Brave New World: The Model for B2B Marketing Success, Post-Pandemic
“The new normal.” I believe that’s what we would call the opposite of a compelling lede. Nobody wants to hear that phrase anymore, I know it. While that may be the case, it’s an unavoidable truth that our world does, and will, look different in many ways following a globally disruptive pandemic. Savvy business and
- Published in Latest Trends
The 5 don’ts of email marketing design
Thrashing out a few friendly words in plain text might be fine practice for your average email to a friend or business colleague. However, when it comes to your email marketing campaign, your design strategy ought to be a bit more robust. Creating an email for marketing purposes is all about design quality. In other
- Published in Email Marketing
5 Questions with Mary Alderete, Global Head of GAP Marketing
It’s fashion week around the world and yet in 2021 we’re still not able to do ‘business as usual.’ Is fashion week still an important ‘moment in time’? In an “always on” world, what does Fashion Week mean to the industry? What are the most valuable ways you have found to build your brand and
- Published in Brand Building
B2B Marketing News: B2B Email Study, Marketing Leadership Gaps, Digital Ad Spend Surges, & High-Quality Creative Drives Brand Trust
The Buzz On B2B: Email Is Tops For Both Acquisition And Retention Half of B2B marketers have seen email click-through rates (CTRs) remain steady during the first quarter of 2021, while 28 percent saw higher CTR than during 2020, according to recently-released survey data, which also showed that by early 2022 some 40 percent of
- Published in Latest Trends
Marketing events to inspire your next campaign
dotlive is our free marketing event series designed to give marketers top tips and tricks to get the best results possible from their marketing efforts. For almost 7 years we’ve hosted dotlives to help keep you at the top of your marketing game. Covering everything from news and trends in the world of digital marketing,
- Published in Email Marketing
Hybrid & Remote Work Trends That Will Alter The Future Of B2B Marketing
How is the shift to remote and hybrid work affecting B2B marketers? Which trends will endure in the post-pandemic marketing landscape? The dramatic shift to hybrid and remote work that has been brought about by the pandemic is set to forever alter the way B2B marketers and the organizations they work for and with do
- Published in Latest Trends
How inclusion can lead to diversity in marketing and communications
Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
B2B Marketer’s Handbook For Marketing Automation
B2B marketing automation is a hot-button topic among data-driven marketers. According to Social Media Today’s “State of Marketing Automation” report, 3 out of 4 marketers currently use some form of automation tool in their business. Many modern marketers use automation to manage social media post scheduling, email marketing, and social media advertising. Automated chatbots, AI-based
- Published in Marketing Strategies
How to write the perfect email marketing copy
Email marketing requires you to wear many hats – you have to be a designer, a data analyst, a workflow expert, and more. And, after all of that, you’re left with one of the hardest jobs of all: to write engaging email marketing copy. Sounds impossible, even on a good day, right? Well, maybe not. While
- Published in Email Marketing