On Metrics and Complacency
I originally wrote today’s post for CallidusCloud. It was published on their blog April 19, 2018. The customer experience is a journey; your transformation work is, too! Tags: Annette Franz (Gleneicki) customer experience metrics Voice of the customer Facebook Like Linkedin Share Button Tweet Widget Source link
- Published in Marketing Strategies
Facebook to replace relevance score with 3 new metrics in April
Beginning April 30, Facebook is ending relevance scores and shuttering six other metrics. The post Facebook to replace relevance score with 3 new metrics in April appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Benchmarking Your Email Metrics Post "GDPR Cleanse"
The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here’s how you can review and reset your benchmarks. Read the full article at MarketingProfs Source link
- Published in Email Marketing
Image Caching in Web Email Clients – Alarm for your Email Metrics?
Recently Yahoo! Mail announced that they have changed how they handle embedded images in emails. Similar to the bold move by Gmail in 2013 to adopt image caching, Yahoo! will now cache all the images and display them from their own proxy servers. Webmails like Gmail and Yahoo! implemented this to greatly improve email load
- Published in Email Marketing
Which PPC metrics matter? Lessons from half a million keywords
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
My 12 most important SEO metrics to monitor
How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Article: Marketing in Singapore: Embracing Campaign Goals Over Metrics
Germaine Ng Ferguson, general manager of integrated solutions and analysis at Singapore-based telecom StarHub, discusses why brands are demanding too much from campaign metrics. Source link
- Published in Latest Trends
Article: Why Different Video Ad Channels Require Different Success Metrics
Tom Alexander, founder and CEO of PK4 Media, explains why campaign success metrics should vary between channels. Source link
- Published in Latest Trends
Marketing Day: Facebook video metrics, affiliate marketing strategies & canonical tags
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
#SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories This Week
This week: Snapchat’s new business-friendly features to fend off Instagram; Facebook’s drone test to bring Internet to rural areas, and new transparency metrics to gain brands’ trust; boost traffic with Instagram Story Ads; how teens use social; more! Read the full article at MarketingProfs Source link
- Published in Latest Trends