An Essential Guide to B2B Marketing Metrics That Matter
What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver, they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the
- Published in Marketing Strategies
Epsilon launches brand consideration metrics at individual level
Said to be an industry first. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Reporting: how to gauge real results over vanity metrics
Whether the numbers are going up or down, you need to know about it in a glance! Good or bad, a change in performance will require action, to either replicate success elsewhere or identify what’s gone wrong and adapt. For external influences (like a national or global event), time is of the essence. Being able
- Published in Email Marketing
What If Your Email Metrics Are Off: Who's Really Clicking on Your Emails?
Email marketing experts will urge you to follow the latest and greatest best-practices–from personalizing your content to segmenting to cleaning up your database. All that’s well and good if you want to create optimized email campaigns. And who doesn’t? But what if your metrics are off? Read the full article at MarketingProfs Source link
- Published in Email Marketing
15 Email Marketing Metrics & KPIs For Measuring Campaign Success
Editor’s note: This article was first published in December 2018. It has been updated in March 2020 for accuracy and completeness. “If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates,
- Published in Email Marketing
Metrics for Measuring Transactional Email Success
Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost. Read the full article at MarketingProfs Source link
- Published in Email Marketing
Back to basics: Understanding your paid search metrics
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Are you making these mistakes with your metrics? Here’s how to avoid them
It is important to audit analytics practices and maintain flexibility in your tactical approach to adapt to market conditions and technology that could affect results. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends