On Super Bowl Monday, 17 million workers are expected to call in ‘sick’
Whatever you call it — the Budweiser Flu, the Super Bowl Fever — workplace productivity is expected to take a $4 billion hit Source link
- Published in Leadership
Black Friday and Cyber Monday Email Benchmarks
Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages with percent-off offers had the highest average conversion rate, according to recent research from Yes Marketing. Read the full article at MarketingProfs Source link
- Published in Email Marketing
Brand News: 10 Things You Need to Know For Monday May 14
Sony acquires 39% stake in Peanuts brand to accelerate global growth. Xerox cancels $6.1B deal with Fujifilm in a settlement with activist investors that also hands control of the U.S. photocopier giant to new management team. Apple is on the verge of becoming the first $1 trillion publicly-listed U.S. company. AT&T regrets Trump outreach as
- Published in Brand Building
Brand News: 10 Things You Need to Know For Monday May 7th
Nestlé is paying Starbucks $7.15 billion to market the U.S. coffee company’s products around the world beyond Starbucks’ coffee shops. Condé Nast denies rumors that Apple is acquiring it as Warren Buffett regrets not investing in Apple (or Google Parent Alphabet). Disney‘s Avengers: Infinity War sets record in passing $1B box office. Elon Musk may (or
- Published in Brand Building
Five things for pharma marketers to know: Monday, April 30, 2018
Allergan migraine drug meets Phase III endpoints; WPP unit with health and wellness shops up 2% in Q1; Watchdog groups question CDC director’s salary. Source link
- Published in Healthcare & Pharmaceuticals
Five things for pharma marketers to know: Monday, April 2, 2018
FDA won’t review Alkermes’ depression drug; Nature Methods retracts paper on CRISPR; Eli Lilly’s new R&D chief plans aggressive strategy. Source link
- Published in Healthcare & Pharmaceuticals
Brand News: 10 Things You Need to Know for Monday March 26
Louise Vuitton names Off-White‘s Virgil Abloh menswear designer—the brand’s first African-American artistic director. Remington, America’s oldest gun-maker, files for Chapter 11 bankruptcy a day after March For Our Lives protests sweep the U.S. and abroad. Amazon receives patent for voice-controlled drone delivery. Apple is on track to spend more than $1 billion on TV content as educational
- Published in Brand Building
Five things for pharma marketers to know: Monday, March 19, 2018
Congress has spent less than a quarter of the $500 million to fight the opioid epidemic; The #MeToo movement is gaining steam in the medical industry; Dr. Robert R. Redfield, a leading AIDS researcher, is the top candidate to lead the Centers for Disease Control and Prevention. Source link
- Published in Healthcare & Pharmaceuticals
Brand News: 10 Things to Know for Monday, March 12
Luxury UK-based fashion website Farfetch is preparing for a £4bn initial public offering as the online retailer signs Harvey Nichols as an e-commerce partner. "Everything feels like the first day, we're still a startup at heart" @Farfetch_jose in conversation with @TheCurrentDaily #sxsw pic.twitter.com/doGzsjsFQp — Farfetch (@farfetch) March 10, 2018 Amazon and Google lead consortium seeking
- Published in Brand Building
Five things for pharma marketers to know: Monday, February 12, 2018
White House limits guidance documents; Top executives exit Axovant; Carroll nominated as drug czar. Source link
- Published in Healthcare & Pharmaceuticals