How all omnichannel merchants can use their offline data to drive conversions online
In our 21one features release, dotdigital has released a new insight data importer. This new feature makes it easy to get point-of-sale (POS) data straight into the platform without building an integration, and every merchant with a physical store presence should be taking advantage. Especially now, as stores across the globe remain shut to
- Published in Email Marketing
New release: How to manage the shift from offline to online
Unprecedented. Game-changing. Like nothing we have ever experienced before. All of of these things can be said about 2020. But we’d like to talk about them in a way that might be different than your current associations of them and the year. As much as 2020 has been a curve ball, it’s also been a
- Published in Email Marketing
Pinterest taps market research firm IRI to measure offline sales lift
The deal has taken two years to implement but should be significant for CPG advertisers on the platform. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Report: There’s almost no correlation between online and offline consumer conversations
Brands can’t rely on “social media listening” as a proxy for broader consumer sentiment Please visit Marketing Land for the full article. Source link
- Published in Latest Trends