The image of your brand matters in every channel and iteration. Your online reputation is one of the most important channels because that’s where the world finds you. While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing, you control the story. Your
Many customers want to see reviews before deciding to buy anything. That’s why reviews are becoming an integral part of the decision-making process and have proven to be great sales drivers. Source link
What does having a “strong brand” mean to you? For some, images of mega corporations like Apple or Starbucks come to mind. Others may think of brands that align with their values, like Bombas or TOMS. Regardless, I’m willing to bet you thought about a large, recognizable brand — which is why small businesses can
Your customers are all unique individuals at different stages of the buying process, and your outreach efforts should take this into account. To send effective messages to your different customer groups, you’ll need to leverage email segmentation. This process allows you to refine your messaging and images for the unique needs of your target audiences.
As an online retailer, you know that it’s important to have an ecommerce store that’s easy to navigate, looks great, and has everything you might need to process a sale. But as any digital marketer will tell you, it won’t work to just sit back and wait for visitors to come to you. After all,
Friday was the biggest online shopping day ever. And today might beat it. Please visit Marketing Land for the full article. Source link
Starting a new business or a side project is always exciting. But knowing where to start can sometimes be confusing. Many people think they need to build an elaborate website with your story, products or services, blog, and other navigable pages before anything else. It’s what makes the idea feel “real.” And while that can
Unprecedented. Game-changing. Like nothing we have ever experienced before. All of of these things can be said about 2020. But we’d like to talk about them in a way that might be different than your current associations of them and the year. As much as 2020 has been a curve ball, it’s also been a
As a nonprofit organization, the next few months are a prime opportunity to set your organization up for success to hit your year-end fundraising goals. Online marketing and donations will play a key role in your success and setting up a plan now will keep you on track through the busy season while still getting
As child care business owners, we’d love to think that our raving fans will immediately take to the web and give us a five-star review. Unfortunately, in the real world, the reviews you are accustomed to seeing online don’t usually appear out of the blue. It takes consistent work and perseverance from the business owner.