Digital Marketing News: Online Ad Spend’s Speedy Growth, Google’s Podcast Transcriptions, & Adobe’s LinkedIn Push
The post Digital Marketing News: Online Ad Spend’s Speedy Growth, Google’s Podcast Transcriptions, & Adobe’s LinkedIn Push appeared first on Online Marketing Blog – TopRank®. Source link
- Published in Latest Trends
Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website
A new online shopping survey from Episerver found 68 percent of consumers often compare products they find on a brand or retailer’s site to what’s on Amazon. The post Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website appeared first on Marketing… Please visit Marketing Land for the
- Published in Latest Trends
4 Problems Online Advertisers Face
In an article titled, The High Cost of Online Trash, Bob Hoffman once again reminds us that the complex online advertising ecosystem is still rife with potential fraud and abuse. In a sneak peek from his latest book, he quotes Bob Liodice, CEO of the Association of National Advertisers, who says, “We keep feeding the
- Published in Brand Building
How to Grow Your Online Publication Using Facebook Lead Ads
If you’ve been following the news, you may have heard that many social media channels are changing to be more focused on private communications. Unfortunately, these changes also hinder the organic reach of small businesses and online publications alike. What this really means is that you need to re-focus your efforts and resources. It’s still
- Published in Email Marketing
The TL;DR Beginners Guide to Online Reputation Management
Thanks to SEMrush, I took part in a Twitter chat to discuss some key online reputation management strategies and tactics. An hour of following a hashtag in real-time can get your pulse racing and is often difficult to follow along. Fortunately, they did a great job of summarizing my answers to each question asked, so
- Published in Reputation Management
How To Deal With Bad Online Reviews
Before someone buys something, goes to a store, or books a reservation, it’s likely they’re going to search for the business online. In fact, nearly 95 percent of shoppers read online reviews before making a purchase. Why you should care about what people say The words a customer leaves in a review may seem harmless,
- Published in Email Marketing
How to increase online engagement
During a recent webinar hosted by Gavin Laugenie, Head of Strategy and Insight at dotdigital, and Chris White, Senior Partner Manager at Styla, a poll revealed that high bounce rates on websites and landing pages are one of the biggest challenges marketers are facing. This can be for numerous reasons, from a lack of planning
- Published in Email Marketing
How to Clean Up Your Online Profile
Your online image arrives before you do these days and makes an incredible first impression to employers, dating partners, business partners and anyone else who knows how to turn on a computer or use a mobile device. Learn how to clean up your online reputation so that you are portrayed in a positive and professional
- Published in Reputation Management
10 Free Online Courses to Optimize Your Marketing Skills
The post 10 Free Online Courses to Optimize Your Marketing Skills appeared first on Online Marketing Blog – TopRank®. Source link
- Published in Latest Trends
10 Proven eCommerce Marketing Strategies to Grow your Online Business
The online retail industry is booming, and with the right ecommerce marketing strategy, you can be on the bandwagon to success too. Ecommerce sales are expected to increase to $4.479 trillion by the end of 2021. What separates the businesses who are successful in the ecommerce industry from those who struggle and give up? A
- Published in Email Marketing