You CAN Use Social Media for B2B (Even in a Pandemic): 'Ultimate Guide to Social Media' Authors Talk With Marketing Smarts [Podcast]
Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow. Read the full article at MarketingProfs Source link
- Published in Latest Trends
New Research: How B2B Content Marketers Are Impacted and Pivoting During the Pandemic
Each year, Content Marketing Institute releases a new version of its B2B Content Marketing Benchmarks, Budgets, and Trends report, providing a timely contextual snapshot of the discipline at large and its ever-shifting landscape. Needless to say, this year’s edition hits differently. While there is always change and evolution afoot in the annual study’s findings, 2020
- Published in Latest Trends
Leading an Emotionally Traumatized Workforce in the Midst of a Pandemic
YOUR COMPANY has begun its phased reopening. You are excited to be back in the office and a more normal routine. However, things are not as normal as you thought they would be. Not everyone shares in your enthusiasm, and the culture of your team seems to have changed. Your team is easily distracted and
- Published in Leadership
How to Email During a Disaster or Pandemic — Without Alienating Your Customers
What a year. Never in my wildest dreams could I have envisioned a pandemic sweeping the world and bringing just about every small business to a halt. It goes without saying, but we live in a different world today. Life will eventually get back to normal, but the ways in which you communicate with your
- Published in Email Marketing
B2B Marketing News: 3 B2B Pandemic Marketing Studies, YouTube Launches Shorts, Twitter Tests Audio & New Emoji Performance Report Data
Now Is the Time for B2B Content During the pandemic, video and webinar content has seen the largest increase in views according to recently-released survey data, while views of unique content assets during March through May climbed by 40 percent compared to earlier in 2020, with the average number of sessions per visitor up some
- Published in Latest Trends
3 ways to make your agility during the pandemic a foundational tool for the longterm
To succeed with agile, marketers need to accept imperfection and experiment to fine-tune as you learn more from doing, not just conceptualizing. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
B2B Marketing News: B2B CMOs Plan 2021 Spending Rise, Influencer Marketing’s Pandemic Strength, & YouTube’s Top-Performing Ads
The Majority of B2B CMOs Expect to Increase Their Spending on A Variety of Digital Channels Next Year Nearly 69 percent of B2B marketing CMOs will increase digital advertising spending in 2021, including email and mobile marketing, paid search, website ads, organic SEO, and social media marketing, according to recently-released survey data from Gartner of
- Published in Latest Trends
2020 Google paid search trends that have nothing to do with the pandemic
With close variant taking the place of broad match, limiting keywords isn’t enough for keeping query-to-keyword matches tight. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
A Day in the Life of a Content Marketer During the Pandemic: Challenges and Tips
I’ll never forget the night that everything really changed. It was my wife’s birthday, March 11th. I took her out for dinner at a lovely restaurant in South Minneapolis, and for a couple of blissful hours, over exotic cocktails and delicious food, we unplugged from the loudening noise of a worrisome outside world. After we
- Published in Latest Trends
How to Nurture B2B Influencer Relationships During the Pandemic
I’m so glad that I went to B2BMX this past February. For one thing, we did some amazing interviews with some very smart marketers. The very idea of these interviews seems weird now — we were just sitting! Three feet apart! With no masks! At a giant marketing conference at a hotel! The cancellation of
- Published in Latest Trends
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