The unseen, exciting side of the 'New Normal': Shown by a Marketer! | Jinal Shah | TEDxSFIT
What could possibly make you eager and excited for the post pandemic future? Seeing it through the eyes of a marketer. Let this data backed list of benefits show you the less noticed, positive side of the post Covid-19 future. Jinal Shah is an On-Demand Marketer and Serial Ideator. She consults for brands, startups and
- Published in Brand Building
B2B Marketing News: Top B2B Marketing Pandemic Skills, Marketing Word of The Year, Bing Adds Analytics Features, & LinkedIn’s New Stories Ads
Some B2B Brands Are Going All-in On Digital Advertising B2B digital advertising spending has largely skirted the sizable losses seen in traditional ad spend, and certain B2B brands have started shifted more budget dollars to digital media, according to recently-released eMarketer study data of interest to B2B marketers. ANA The Road To Chatbots, Virtual Assistants
- Published in Latest Trends
What to know about email marketing in a pandemic world
Data hygiene and personalization required for successful campaigns. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
B2B Marketing News: B2B Content Gating Study, Social Ad Spend Soars, Facebook’s New Playable Ads, & New B2B Marketer Pandemic Response Insights
Do Most B2B Marketers Gate Content? [Study] 64 percent of B2B marketers utilize gated content to obtain prospect and customer information, with some 5 percent always gating their content and 34 percent sometimes using gating, according to recently-released survey data of interest to digital marketers. MarketingProfs Global social media ad spend jumps 56.4% in Q3
- Published in Latest Trends
You CAN Use Social Media for B2B (Even in a Pandemic): 'Ultimate Guide to Social Media' Authors Talk With Marketing Smarts [Podcast]
Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow. Read the full article at MarketingProfs Source link
- Published in Latest Trends
New Research: How B2B Content Marketers Are Impacted and Pivoting During the Pandemic
Each year, Content Marketing Institute releases a new version of its B2B Content Marketing Benchmarks, Budgets, and Trends report, providing a timely contextual snapshot of the discipline at large and its ever-shifting landscape. Needless to say, this year’s edition hits differently. While there is always change and evolution afoot in the annual study’s findings, 2020
- Published in Latest Trends
Leading an Emotionally Traumatized Workforce in the Midst of a Pandemic
YOUR COMPANY has begun its phased reopening. You are excited to be back in the office and a more normal routine. However, things are not as normal as you thought they would be. Not everyone shares in your enthusiasm, and the culture of your team seems to have changed. Your team is easily distracted and
- Published in Leadership
How to Email During a Disaster or Pandemic — Without Alienating Your Customers
What a year. Never in my wildest dreams could I have envisioned a pandemic sweeping the world and bringing just about every small business to a halt. It goes without saying, but we live in a different world today. Life will eventually get back to normal, but the ways in which you communicate with your
- Published in Email Marketing
B2B Marketing News: 3 B2B Pandemic Marketing Studies, YouTube Launches Shorts, Twitter Tests Audio & New Emoji Performance Report Data
Now Is the Time for B2B Content During the pandemic, video and webinar content has seen the largest increase in views according to recently-released survey data, while views of unique content assets during March through May climbed by 40 percent compared to earlier in 2020, with the average number of sessions per visitor up some
- Published in Latest Trends
3 ways to make your agility during the pandemic a foundational tool for the longterm
To succeed with agile, marketers need to accept imperfection and experiment to fine-tune as you learn more from doing, not just conceptualizing. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends