5 Metrics to Measure Content Marketing Performance
Do you know how your content marketing is performing? Better yet, can you prove it? What about your content marketing ROI? Why are you creating content in the first place? For your content marketing (CM) efforts to be successful, you must have clear goals and effective strategies. Once your plan is in place, you need
- Published in Marketing Strategies
8 Steps to High Performance
MARC EFFRON believes anyone can be a high performer. That is a person “who consistently delivers better results and behaviors, on an absolute and relative basis, than 75 percent of their peers.” In 8 Steps to High Performance, he identifies eight proven performance drivers that we have the ability to implement. Effron theorizes that each
- Published in Leadership
B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act
B2B marketers are struggling to produce enough content amid the pandemic 35 percent of B2B marketers have trouble producing the content needed to reach and engage audiences, while 68 percent are confident with their approach to content marketing, and only some 8 percent said they were able to attribute return on investment (ROI) to their
- Published in Latest Trends
B2B Marketing News: 3 B2B Pandemic Marketing Studies, YouTube Launches Shorts, Twitter Tests Audio & New Emoji Performance Report Data
Now Is the Time for B2B Content During the pandemic, video and webinar content has seen the largest increase in views according to recently-released survey data, while views of unique content assets during March through May climbed by 40 percent compared to earlier in 2020, with the average number of sessions per visitor up some
- Published in Latest Trends
Boost email marketing impact by optimizing web performance 24/7
Navigating unchartered waters However you feel, this wholesale shift to ecommerce has introduced opportunities as well as challenges. Despite retailers taking an early hit during lockdown, online revenues are now topping pre-pandemic levels – even though most bricks-and-mortar stores have reopened, albeit with greater safety and social-distancing measures in place. It remains to be seen
- Published in Email Marketing
On-Demand Webinar: The Questions to Ask Instead about Email Performance Measurement
Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This happens when marketers and executives ask the wrong questions. When that happens, the answer almost doesn’t matter, because it’s likely to cause you to put the wrong strategies in place regardless. A solid email marketing
- Published in Email Marketing
Four Ways to Optimize the Marketing Performance of a B2B Influencer Program
Uncertainty for some is opportunity for others. While much is being said about changes in influencer marketing approach and B2C influencers losing work at scale because events are now cancelled and industries like retail, travel and hospitality have been disrupted due to COVID-19, consumer behavior has decidedly shifted towards digital experiences. While in-person events have
- Published in Latest Trends
Email Deliverability Quarterly: ISP Performance Feeds, Validity Acquires 250ok, and More
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news
- Published in Email Marketing
How Focusing on Workplace Culture Drives Marketing Performance
Every company wants to improve its performance. Here’s the secret: Focus on improving your workplace culture. Discover how here. We’ve all heard how important it is to have a positive workplace culture. After all, it costs quite a bit of money to replace unhappy employees. But what you might not know is that when you get it
- Published in Marketing Strategies
Organizational Health and Performance: Beyond Performance 2.0
PERHAPS it goes without saying, but a healthy organization will achieve more than an organization that is too sick to support your goals. So, any change effort will be more successful when you focus on both performance and health. Considering that most change efforts only succeed 30% of the time, Scott Keller and Bill Schaninger
- Published in Leadership
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