The secret to success is you: join our personal development sessions at the dotdigital Summit
At this year’s dotdigital Summit, we’re decided to focus a whole track on helping you dedicate time to your personal development. After all, what good is an awesome marketing strategy, if you don’t have the skills, power, or confidence to achieve it? Whether you’re taking your first steps, or have been committed to personal development
- Published in Email Marketing
Setting Realistic Personal Branding “New Years Resolutions” for 2019
According to an article in the New York Times, one third of individuals who make “New Year’s resolutions” don’t make it past the end of January. The author indicated that resolutions fail because they aren’t the right resolutions. Specifically: It’s a resolution established because someone else is telling you to change. Like a mother-in-law telling
- Published in Brand Building
Personal Branding Trends You Need to Know for 2019
What’s one personal branding trend you see on the horizon for 2019, and how can professionals take advantage of it? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of
- Published in Brand Building
Is Your Time Management Working for Your Personal Brand?
How and where you spend your time sends a direct non-verbal message about what’s important to you and what your brand is all about. Have you ever heard of the phrase “walk the talk?” People believe what they see, not necessarily just what you tell them. For example: If you say that spending time with
- Published in Brand Building
Six Ways to Protect Your Personal Brand in Social Media
When was the last time you searched your name using an online search engine? What did you find? Were you happy with how your personal brand was represented or did you find someone else with the same name and a questionable background? Here are some important guidelines for protecting and stewarding your personal brand in social
- Published in Brand Building
Avoid Undermining Your Personal Brand
Unfortunately, many professionals hurt and undermine their personal brands without even realizing it. There are some key on-line and offline habits that I am regularly raising with my personal branding clients to help create awareness, and to diminish the impact. Not using social media. Social media is a critical way to build your brand, keep
- Published in Brand Building
What’s Next for Personal Branding?
The word personal branding, based on timeless principles of human interaction, was coined for the first time in 1997 by Tom Peters. More than 20 years later, we live in an age where being a personal branding consultant is a normal job and the importance of curating your digital self is likened to visiting a
- Published in Brand Building
Social Media for Word Of Mouth Marketing for Your Personal Brand
Word of mouth marketing comes well after connecting with your personal brand’s audience online. People look to us as trusted influencers who can provide the information and products they are seeking. How can your brand best connect with its community through social media? It’s the human connection that will create a memorable persona of your
- Published in Brand Building
14 Personal Branding Tips for Aspiring Freelancers
The gig economy is bigger than ever, and it shows no signs of slowing down. With more professionals in virtually every industry going the freelance route, what is one way they can set their personal brands apart to attract more business than their competitors? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of
- Published in Brand Building
Why Every Great Marketer Should Send a Personal ‘Story Email’
Humans love stories. We communicate through them. We learn from them. Our personal stories and memories give our lives meaning and order. In fact, your brain may actually crave stories: Scientists believe we are evolutionarily hardwired for narratives because they helped our ancestors survive. Quick quiz: Which one is more effective? Option A: There’s an
- Published in Email Marketing