Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model
Last month, I published the latest marketing technology landscape. It grew yet again, defying many a pundit’s prior prediction, swelling to 8,000 martech solutions. Upon its release, two things immediately happened: A bunch of people insisted it would consolidate dramatically. A bunch of companies emailed me to complain they weren’t included. The irony of those
- Published in Marketing Strategies
Break Free B2B Marketing: Danny Nail on Creating a Global ABM Platform
I wrote a special song just for you: Happy birthday to you Happy birthday to you Happy birthday, dear reader of the TopRank blog, Happy birthday to you Are you emotionally moved or impressed by my effort? Probably not. Even if I used a little tech wizardry to insert your name in there, you likely
- Published in Latest Trends
What should you expect from a B2B Marketing Automation Platform?
If you’re in the market for a B2B Marketing Automation platform, here’s how to make sense of the vendor marketplace. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Facebook’s former security chief to help Zoom secure platform
Zoom’s explosive growth made the platform a target for bad actors who have spammed the video conferencing tool with NSFW images and racial slurs. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Micro-Influencer Trends: Platform, Format, and Compensation Preferences
Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli. Read the full article at MarketingProfs Source link
- Published in Latest Trends
Spotify latest platform to halt political ads
The company said it will pause political advertising in early 2020. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns
The CDP’s integration spans Google Marketing Platform’s entire suite of tools. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Adobe announces general availability of CDP, updates to Experience Platform for improved personalization
Adobe’s Real-Time Customer Data Platform features will allow marketers to create cross-channel personalized experiences and analyze data from a stream of disparate sources. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
CPG marketing platform Quotient buys location data provider Ubimo
The deal continues Quotient’s evolution beyond its origins as Coupons.com Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Why Lyft decided to build their own internal martech platform
A few months ago, I read a fascinating article published by the Lyft Engineering team on Medium, Building Lyft’s Marketing Automation Platform. While we know there are a lot of homegrown martech systems in the wild, it’s rare for them to be described publicly. I’ve referred to them as “dark martech” because of that lack
- Published in Marketing Strategies
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