Selecting the right digital platform for a virtual event
The decision-making process behind madconNYC. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
A Flexible Email Marketing Platform Allowed this Author to Keep Control
This is True, or TRUE — as founder Randy Casingham calls his newsletter — is an email newsletter that uses “weird news” as a vehicle to explore the human condition in an entertaining way. TRUE’s mission is to provoke more thinking in the world. Each issue contains stories of people who didn’t think, sometimes with
- Published in Email Marketing
How platform dynamics explain The Second Golden Age of Martech
About a year and a half ago, I wrote about 3 Trends Driving the Second Golden Age of Martech: Ecosystems, Experts, and (Citizen) Engineers. These are the big themes that I believe will shape the next decade of marketing technology: Ecosystems — instead of marketing cloud suites vs. best-of-breed point solutions, we will have the
- Published in Marketing Strategies
Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model
Last month, I published the latest marketing technology landscape. It grew yet again, defying many a pundit’s prior prediction, swelling to 8,000 martech solutions. Upon its release, two things immediately happened: A bunch of people insisted it would consolidate dramatically. A bunch of companies emailed me to complain they weren’t included. The irony of those
- Published in Marketing Strategies
Break Free B2B Marketing: Danny Nail on Creating a Global ABM Platform
I wrote a special song just for you: Happy birthday to you Happy birthday to you Happy birthday, dear reader of the TopRank blog, Happy birthday to you Are you emotionally moved or impressed by my effort? Probably not. Even if I used a little tech wizardry to insert your name in there, you likely
- Published in Latest Trends
What should you expect from a B2B Marketing Automation Platform?
If you’re in the market for a B2B Marketing Automation platform, here’s how to make sense of the vendor marketplace. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Facebook’s former security chief to help Zoom secure platform
Zoom’s explosive growth made the platform a target for bad actors who have spammed the video conferencing tool with NSFW images and racial slurs. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Micro-Influencer Trends: Platform, Format, and Compensation Preferences
Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli. Read the full article at MarketingProfs Source link
- Published in Latest Trends
Spotify latest platform to halt political ads
The company said it will pause political advertising in early 2020. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns
The CDP’s integration spans Google Marketing Platform’s entire suite of tools. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
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