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Virtual events platform Hopin acquires Streamyard

Wednesday, 13 January 2021 by MarketingTunnel.com

Expect consolidation in the virtual event space in 2021. Please visit Marketing Land for the full article. Source link

  • Published in Latest Trends
Tagged under: acquires, Events, Hopin, Platform, Streamyard, Virtual

How one CRM platform is helping drive the revenue cycle

Monday, 07 December 2020 by MarketingTunnel.com

Product development expedited based on COVID-related demand. Please visit Marketing Land for the full article. Source link

  • Published in Latest Trends
Tagged under: CRM, cycle, Drive, Helping, Platform, revenue

Modern CX: The Future of Digital Marketing

Saturday, 14 November 2020 by MarketingTunnel.com

The Modern CX 2019 Marketing General Session highlights consumer brand expectation, adoption of mobile-first approaches, capturing micromoments, managing data, building intelligence, the move toward omnichannel orchestration, and push automation source

  • Published in Latest Trends
Tagged under: 40074257, automation, B2B, B2C, Cloud, conference, consumer, Customer, CX, Digital, digital marketing 2017, digital marketing trends, Enterprise, Events, Experience, general sessions, highlights, key digital marketing trends, Marketing, marketing video, mcx, mcx19, mcx2019, modern, modern customer experience, Omnichannel, Oracle, Platform, retire-2024, shashi seth, Speakers, svp marketing cloud, Technology, video

Selecting the right digital platform for a virtual event

Tuesday, 04 August 2020 by MarketingTunnel.com

The decision-making process behind madconNYC. Please visit Marketing Land for the full article. Source link

  • Published in Latest Trends
Tagged under: Digital, Event, Platform, Selecting, Virtual

A Flexible Email Marketing Platform Allowed this Author to Keep Control

Friday, 10 July 2020 by MarketingTunnel.com

This is True, or TRUE — as founder Randy Casingham calls his newsletter — is an email newsletter that uses “weird news” as a vehicle to explore the human condition in an entertaining way.  TRUE’s mission is to provoke more thinking in the world. Each issue contains stories of people who didn’t think, sometimes with

  • Published in Email Marketing
Tagged under: Allowed, author, Control, Email, Flexible, Marketing, Platform

How platform dynamics explain The Second Golden Age of Martech

Tuesday, 26 May 2020 by MarketingTunnel.com

About a year and a half ago, I wrote about 3 Trends Driving the Second Golden Age of Martech: Ecosystems, Experts, and (Citizen) Engineers. These are the big themes that I believe will shape the next decade of marketing technology: Ecosystems — instead of marketing cloud suites vs. best-of-breed point solutions, we will have the

  • Published in Marketing Strategies
Tagged under: Age, dynamics, Explain, golden, MarTech, Platform

Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model

Sunday, 17 May 2020 by MarketingTunnel.com

Last month, I published the latest marketing technology landscape. It grew yet again, defying many a pundit’s prior prediction, swelling to 8,000 martech solutions. Upon its release, two things immediately happened: A bunch of people insisted it would consolidate dramatically. A bunch of companies emailed me to complain they weren’t included. The irony of those

  • Published in Marketing Strategies
Tagged under: App, consolidation, Driving, dynamics, expansion, Explained, MarTech, model, Platform, Simple

Break Free B2B Marketing: Danny Nail on Creating a Global ABM Platform

Wednesday, 13 May 2020 by MarketingTunnel.com

I wrote a special song just for you: Happy birthday to you Happy birthday to you Happy birthday, dear reader of the TopRank blog, Happy birthday to you Are you emotionally moved or impressed by my effort? Probably not. Even if I used a little tech wizardry to insert your name in there, you likely

  • Published in Latest Trends
Tagged under: ABM, B2B, Break, Creating, Danny, Free, Global ..., Marketing, Nail, Platform

What should you expect from a B2B Marketing Automation Platform?

Friday, 10 April 2020 by MarketingTunnel.com

If you’re in the market for a B2B Marketing Automation platform, here’s how to make sense of the vendor marketplace. Please visit Marketing Land for the full article. Source link

  • Published in Latest Trends
Tagged under: automation, B2B, expect, Marketing, Platform

Facebook’s former security chief to help Zoom secure platform

Thursday, 09 April 2020 by MarketingTunnel.com

Zoom’s explosive growth made the platform a target for bad actors who have spammed the video conferencing tool with NSFW images and racial slurs. Please visit Marketing Land for the full article. Source link

  • Published in Latest Trends
Tagged under: chief, Facebooks, Platform, Secure, Security, zoom
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