Why Lyft decided to build their own internal martech platform
A few months ago, I read a fascinating article published by the Lyft Engineering team on Medium, Building Lyft’s Marketing Automation Platform. While we know there are a lot of homegrown martech systems in the wild, it’s rare for them to be described publicly. I’ve referred to them as “dark martech” because of that lack
- Published in Marketing Strategies
Email deliverability platform 250ok adds Google Postmaster Tools integration
By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
TikTok tops 500 million users, says VP, as brands flock to the video platform
Brands can gain big audiences very quickly right now on TikTok, if they are willing to get creative. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Shopify introduces native chat tool for e-commerce sites on the platform
Shopify Chat offers merchants a chat application for their online stores at no additional cost. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends