Marketing Day: Spotify acquires two podcast companies, 5G’s impact on marketing, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Spotify acquires two podcast companies, 5G’s impact on marketing, more appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi on Marketing Smarts [Podcast]
SAP Ariba’s vice-president of influencer marketing, Amisha Gandhi, discusses the company’s approach to building lasting relationships with industry influencers. Read the full article at MarketingProfs Source link
- Published in Latest Trends
Entrepreneur of the Month – New Podcast by GetResponse
Here at GetResponse, we’re always happy to see our customers succeed. We know that sometimes you need new inspiring ideas to drive the success. What are the ways to achieve new goals? There’s no single answer. But we can always learn something from successful entrepreneurs. So, we decided to launch our new podcast “Entrepreneur of
- Published in Email Marketing
Benchmark Email’s Podcast: When it Comes to Email Marketing Rules, Chad S. White Wrote the Book…Literally
I recently joined Andy and Daniel for Benchmark Email’s Heart of Business Podcast. During the 53-minute podcast, we talked about… How I got into the industry from my previous life as a journalist at Conde Nast and Dow Jones How email marketing has changed over the years How email marketing is a critical part of
- Published in Email Marketing
Email Design Podcast: The 2017 State of Email Creative
In the 86th episode of The Email Design Podcast, I join host Kevin Mandeville to discuss the findings from Litmus’ 2017 State of Email Creative report. We walk through each section of the report, discussing: How marketers find email inspiration The value of email brand guidelines The adoption of responsive email design and how marketers
- Published in Email Marketing
Why Your Business (Still) Needs to Be on Twitter: 'The Tao of Twitter' Author Mark Schaefer on Marketing Smarts [Podcast]
Marketing consultant, speaker, and best-selling author Mark Schaefer discusses the revised edition of his book The Tao of Twitter and explains why your company needs to be using Twitter for marketing. Read the full article at MarketingProfs Source link
- Published in Latest Trends
Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]
Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing. Read the full article at MarketingProfs Source link
- Published in Latest Trends
Sleeknote’s E-Commerce Boost Podcast: The Hierarchy of Subscriber Needs
I’m honored to be among the first guests on Sleeknote’s new podcast, E-Commerce Boost. In my episode, I spoke with Sleeknote’s Julie Fjeldgaard about the Hierarchy of Subscriber Needs. I explain why creating respectful, functional, valuable, and remarkable email experiences is critical to email marketing success. In addition to the Hierarchy of Subscriber Needs, we
- Published in Email Marketing
The Fallacy of First-Mover Advantage: Ryan Holmes of Hootsuite on Marketing Smarts [Podcast]
Hootsuite founder and CEO Ryan Holmes talks about why the “first-mover advantage” isn’t really a thing, how he launched his business, why companies should promote employee health, and more. Read the full article at MarketingProfs Source link
- Published in Latest Trends
Email Design Podcast #78: The 2017 State of Email Deliverability
In this episode of The Email Design Podcast, I talk with host Kevin Mandeville about the findings of our 2017 State of Email Deliverability ebook, which is the latest in our State of Email Survey research series. The report addresses the email marketing behaviors that improve and harm deliverability. During this 48-minute podcast, we discuss
- Published in Email Marketing