Coherent Path Podcast: Coherent Thoughts with Chad S. White
I join Coherent Path CEO James Glover on the Coherent Thoughts podcast to talk about: The biggest misconceptions around email The value of having universal holdout groups Focusing on maximizing the value of a subscriber, not the value of a campaign How lobbying by merchants can distract email marketing from serving subscribers How AI and machine
- Published in Email Marketing
B2B Marketing News: B2B Marketer Covid Impact Study, Google Tests New Podcast Carousels, Salesforce Buys Slack, & New Podcast Data
Salesforce strikes deal to acquire Slack for $27.7 billion Cloud services firm Salesforce will pay $27.7 billion to acquire online workplace communication service company Slack, a move seen as likely aiming to bring tighter integration between the two platforms, Salesforce recently announced. Ars Technica Google Search Podcast Carousel Updated With Larger Graphics Google has tested
- Published in Latest Trends
Grow Your Podcast with Free Marketing Tools
Podcast consumption is on the rise. There were more than 750,000 active podcasts in 2018, but that number jumped to 800,000 by the end of 2019. Plus, advertisers are willing to spend more on the medium, with podcast ad spending expected to hit $354 million this year. Want to capitalize on all this growth? Then
- Published in Email Marketing
10 Tips To Turn Your B2B Podcast Promotions Up To 11
According to the latest numbers, more people in the US have listened to a podcast than have not — and a full quarter of the population listens weekly. It seems like they’re everywhere… Baby Driver (2017) x Serial pic.twitter.com/RDXoeCyF9W — Andrew Norton (@andrewtnorton) September 18, 2020 We made the case for B2B podcasts in a
- Published in Latest Trends
You CAN Use Social Media for B2B (Even in a Pandemic): 'Ultimate Guide to Social Media' Authors Talk With Marketing Smarts [Podcast]
Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow. Read the full article at MarketingProfs Source link
- Published in Latest Trends
Litmus’s Delivering Podcast: Seeing Into the Future With Oracle’s Chad S. White
After a sobering spring, the 2020 holiday season is looking like it may be one of the riskiest and challenging in decades. That’s the focus of episode #28 of the Delivering podcast, where Litmus’s Jason Rodriguez and I talk about: The most beneficial lesson to come out of 2020 The pressures on email programs to
- Published in Email Marketing
Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]
Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content. Read the full article at MarketingProfs Source link
- Published in Latest Trends
Introducing AWeber’s New Email Marketing Podcast — The FWD: Thinking Show!
You’ve read blogs. Joined webinars. Watched videos. And more. Now, we’re proud to bring you more fantastic email marketing advice in another format. Introducing AWeber’s new email marketing podcast (drum roll please)… The FWD: Thinking Show! One of the best email marketing podcasts out there Our mission has always been to help you build your
- Published in Email Marketing
EmailTalk Podcast: The Impact of Coronavirus on Email Marketing with Chad White
I join Taxi for Email Founder Elliot Ross on episode 2 of his new EmailTalk Podcast to discuss how the coronavirus has affected email behavior. But along the way, we discuss a wide range of other topics. In the podcast, I share: Two truths and lie about my book-writing career My email origin story of
- Published in Email Marketing
Introducing AWeber’s New Email Marketing Podcast — The FWD: Thinking Show!
You’ve read blogs. Joined webinars. Watched videos. And more. Now, we’re proud to bring you more fantastic email marketing advice in another format. Introducing AWeber’s new email marketing podcast (drum roll please)… The FWD: Thinking Show! One of the best email marketing podcasts out there Our mission has always been to help you build your
- Published in Email Marketing