We know that serious social media influencers can create an “unfair advantage” for you because they are trusted and their audiences listen to them daily. The big question for marketers isn’t whether influencers create value for brands. It’s what that value is–or, more specifically, how do we measure it. Read the full article at MarketingProfs
Select Fashion: more powerful in omnichannel marketing with its Segmentify and dotdigital partnership!
Select Fashion is also one of the high-street womenswear retailers to whom, for the first part of the year, 2019 didn’t bring good tidings. Struggling with all the major challenges of the fashion retail industry, the brand was facing administration. Aware of the opportunities online, the business was already investing in some tools; but the
Guest post by Maki Moussavi: We’ve all been there. We’ve experienced the situation at work that pops up and is immediately followed by thoughts about how our day is suddenly going off course, that priorities have shifted in favor of the fire that needs putting out. Of course, this is to be expected from time
Guest post from Dick Richardson: A simple definition of leadership is “Leadership is influencing others to do what they would not do if left to their own accord.” Consider the most memorable speeches meant to persuade people: Martin Luther King Jr.’s 1963 “I have a dream…” speech, Lincoln’s Gettysburg Address and John F. Kennedy’s “We