In this article, you will learn everything about data driven marketing from definitions and examples to best practices and how it influences marketing automation and personalization. Source link
Effective and attention-grabbing insurance website design is more important than ever. Today’s consumers turn to the web to solve problems, make purchases, and even talk out insurance policies. Have you created a compelling and mobile-responsive website for your insurance agency? If your answer is “no,” you could be missing out on a valuable marketing channel.
When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible. Here are seven best practices to follow: Send welcomes immediately. Ask new subscribers to do something high-value. Keep your copy
Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing, you won’t see guidelines about how
Double opt-in (DOI) permission practices are often seen as unnecessary and harmful to list growth. However, when used correctly, they can improve your email program’s results by protecting your sender reputation, which keeps you from having deliverability problems. In this post, we answer key questions about double opt-in, including: How does a DOI process work?