What is every B2B marketer’s favorite word? Process. Okay, I’m kidding. For people who live and work in a creative field like B2B marketing, process has a little bit of a reputation. A reputation for stifling the creative process with extra steps, procedures, and — depending on who you ask — hoops to jump through.
Artificial intelligence has been powering modern marketing for several years now. Before that happened, many people thought AI for marketing was a gimmick. But it has since helped forward-thinking marketers make sense of big data, engage customers in the form of chatbots, and all to achieve better customer targeting and personalization. That last part is
Transcript of Creating a Podcast as Part of Your Prospecting Process written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: Hey, marketing today has gotten harder. There’s so many new platforms. How do you reach the right audience? Fortunately, there’s a simple way. LinkedIn can help you speak