If you take a look at the Google Trends report, you’ll see that over the past five years there’s an upward trend in interest in the topics of A/B testing and conversion rate optimization (CRO). And there are two key reasons for that. One is that marketers behind small, medium, and large businesses alike,
The email landscape is constantly changing, making it harder than ever to create high-performing email programs. New email clients, devices, unsubscribe functionality, and privacy laws will have an impact on your 2018 marketing programs. In this webinar, the Litmus marketing team talks about what you need to succeed in a volatile industry, including our five
There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away. For instance, 17% of brands are buying email addresses to grow their list and reach new prospects. However, many of those brands are among the
Do you sell your products or services online? Or perhaps you’re thinking of starting your own ecommerce business? Whatever the case, you’ll want to know how to drive repeat sales through your marketing communication. Together with Irek Klimczak, Content Marketing Expert at GetResponse, we met up for an online webinar to discuss the most critical
Now is the ideal time for marketing teams to consider their email marketing planning for 2018. In an industry that’s constantly shifting as it adapts to consumer, business, and technological changes, setting the priorities for the months to come can be hard! We’ll help you set the direction for your email marketing kickoff planning with
Email creative is unlike web or print creative. It has its own unique constraints that marketers must master to make the most of the channel. In this webinar, expert email developer and Litmus Product Manager Kevin Mandeville and I identify the top 5 opportunities to improve your email creative strategy, based on the findings of
Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report. After examining the subscriber acquisition, permission, inactivity management, and other practices of more than 3,500
Based on our 2017 State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending. The report is focused on industry averages, but what does the exceptional email workflow look like?