25 Years From Discovery To Cure: The Hepatitis C Story | Nezam Afdhal | TEDxOxford
The discovery of the hepatitis C virus in 1989 and 25 years of has led to new treatments that can now cure almost all patients with hepatitis C and have the ability to reach almost 200 million people globally. Dr. Afdhal discusses how discovery of the virus lead to understanding the global epidemiology and modes
- Published in Brand Building
Your B2B Marketing Budget Playbook for 2021 Success [Research]
Enough with the negativity and cliches. What have you learned in the last year? Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland,
- Published in Marketing Strategies
6 Step Guide to Keyword Research that Turns Your Content into a Lead Machine
6 Step Guide to Keyword Research that Turns Your Content into a Lead Machine written by John Jantsch read more at Duct Tape Marketing A whopping 93% of online experiences begin with a search engine. Making sure your business ranks well is imperative to being found online. Keyword research is the first critical step in
- Published in Marketing Strategies
Opportunities for digital health in pharma
ZS principal Pete Masloski shares opportunities for digital transformation of the healthcare system. source
- Published in Latest Trends
The Complete Guide to Audience Research, Segmentation, and Targeting
How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers, a shocking 65% never or rarely conduct audience research. Source: https://media.coschedule.com/uploads/State-of-Marketing-Strategy-2018-1.pdf But why is audience research so important? The same
- Published in Marketing Strategies
THE Research Excellence Summit: government policies to support research
Panel discussion at the 2017 Times Higher Education Research Excellence Summit hosted in partnership with China Medical University, Taichiung, Taiwan. Discussing governments’ role in promoting research excellence are: Duncan Ivison, vice-chancellor (research), The University of Sydney; Cheryl Regehr, vice-president and provost, University of Toronto; Sung-Chul Shin, president, KAIST; and Nick Miles OBE, pro vice-chancellor for
- Published in Latest Trends
Identity and Autonomy: The Future of Autonomous Transportation | Matthew Morris | TEDxFurmanU
Autonomous transportation is just a few years from reality. In his talk, Matthew Morris explores how a future of autonomous machinery will impact our own identities and values. Matthew Morris is a Trade & Investment Associate for the United Kingdom’s Department for International Trade. In his current role he promotes increased trade relations between the
- Published in Brand Building
New Research: How B2B Content Marketers Are Impacted and Pivoting During the Pandemic
Each year, Content Marketing Institute releases a new version of its B2B Content Marketing Benchmarks, Budgets, and Trends report, providing a timely contextual snapshot of the discipline at large and its ever-shifting landscape. Needless to say, this year’s edition hits differently. While there is always change and evolution afoot in the annual study’s findings, 2020
- Published in Latest Trends
How I Learned to Stop Worrying and Love Artificial Super Intelligence | Max Howell | TEDxSavannah
Max Howell draws back the curtain on the reality that artificial super intelligence will be here sooner than we think, and shares his approach to thinking about how it might impact our future. Max Howell has a master’s degree in chemistry, but after a year in the profession, abandoned it upon realizing chemistry is “super
- Published in Brand Building
One Voice and the Pattern that Could Change Everything | Michael Maresca | TEDxTexasStateUniversity
Questioning what we “know” to be true is terrifying, but may be our only hope if want to advance ourselves. Michael Maresca, creator of One Voice, examines how fearless questioning led him to the discovery of a simple pattern in the human voice that changes everything for singers, speakers, voice scientists, and voice teachers. Michael
- Published in Brand Building