Smart email marketing means better ROI
Email marketing is well known for being a powerful, revenue-generating marketing channel. It’s your main channel for one-to-one communications with your customers. Those who have signed up to receive your marketing are engaged with your brand. They want to hear from you. That’s why email marketing is a guaranteed money maker. Still, the more advanced
- Published in Email Marketing
B2B Marketing News: B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO
Social networks will experience a pandemic-driven boost in 2020—but not equally Greater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more global users for 2020 than previously estimated. eMarketer Snapchat Shares New insights into Consumer Behavior and
- Published in Latest Trends
B2B Marketing News: B2B Buying Disconnect Study, Google’s SERP Video Carousels, B2B Event ROI Data, & Instagram’s New Story Reactions
How Can You Improve Your B2B Virtual Event’s ROI? 47.6 percent of B2B professionals see post-virtual-event audience engagement as having the top return-on-investment (ROI) potential, followed by some 36 percent who said that making the virtual format more dynamic and interactive was a priority, according to recently-released survey data. MarketingCharts Adweek Survey Finds 40% of
- Published in Latest Trends
Why Content Marketing Can Deliver Better ROI Than Paid Search
There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. SEO, PPC, email, social… the list goes on! Of course, most brands will choose a combination of several of these methods. But I’m going to explain exactly why I think content marketing is better than
- Published in Marketing Strategies
How marketers can get the highest ROI out of podcasts
Planning, content and guest selection are at the foundation of a successful podcast strategy. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Why and How You Should Measure Content Marketing ROI
As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it? After
- Published in Marketing Strategies
On-Demand Webinar: The Questions to Ask Instead about Email Marketing ROI
Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This happens when marketers and executives ask the wrong questions. When that happens, the answer almost doesn’t matter, because it’s likely to cause you to put the wrong strategies in place regardless. A solid email marketing
- Published in Email Marketing
Post-sale email marketing – how to dramatically increase your ROI
Post-sale email marketing is about amplifying customer value – both for your brand and your customers. Once the first purchase is made, it’s time to start using email marketing to reassure customers, build loyalty, and drive repeat purchases; through cross-sells, up-sells, and referrals. With post-purchase marketing, it’s all about that feel-good factor – reassuring customers that you’re
- Published in Email Marketing
Always On Influence: Costs Less and Better ROI – Here’s Why
Virtually every marketing tactic is under evaluation right now as B2B marketing departments react to the domino effect of changes in consumer spending during the pandemic. Many B2C marketers are putting a pause on their influencer marketing investments as the world of travel, hospitality, retail, sports and entertainment have changed dramatically. In the business to
- Published in Latest Trends
The Ultimate Guide To A Content Marketing Strategy That Delivers ROI
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. And that’s important – now more than ever. Unlike other methods of marketing,
- Published in Marketing Strategies
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