Want to Prove Content Marketing ROI? You Need an Actionable Marketing Dashboard
Content marketers are believers. We believe our content brings real value to our prospects, clients, and partners. We believe our content is essential for driving demand. And we believe that content marketing is essential for bolstering our company’s bottom line. However, we’re also realistic; as it’s often said: Seeing is believing. So, we need to
- Published in Latest Trends
Digital Marketing News: Google AMP’s ROI Rise, Digital Ad Spend Now Dominant, & New B2B Marketing Studies
The post Digital Marketing News: Google AMP’s ROI Rise, Digital Ad Spend Now Dominant, & New B2B Marketing Studies appeared first on Online Marketing Blog – TopRank®. Source link
- Published in Latest Trends
How To Double Your Business ROI with Email Campaign Management
Email has changed and so has email users. To get breakthrough results, you must keep implementing fresh ideas and add innovations to your strategy. Over time, your email marketing campaigns ought to get stale and as a result, your email ROI gets hampered. EmailMonks thought of talking to Andy Shore, the content manager at Benchmark
- Published in Email Marketing
Why Preview Testing Every Email You Send Increases Your ROI
Email design is a moving target. Whether marketers like it or not, it’s impossible for them to create a single email design, because the rendering of any individual email changes depending on the email client used to view it, the screen size used to view it, and many other factors. By our calculation, every email
- Published in Email Marketing
6 Landing Page Mistakes that Hamper your Email ROI
Email has the highest conversion rate and ROI as compared to all other marketing tactics. Hence, when we talk about conversions, email is the king of all marketing tactics. For your email campaigns to be effective, you should be able to convert your email audiences into customers. To get your conversion rates pepped up, you
- Published in Email Marketing
Tracking the ROI of organic search for B2B
Contributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Article: Marketing in China: Can Machine Learning Solve the ROI Problem?
William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment. Source link
- Published in Latest Trends
Measuring Marketing ROI: Are You Doing It Right?
Today’s consumers connect with brands through more channels and devices than ever before. And though many companies have some process in place to measure marketing ROI, few are doing it right. What do you need to know to get right? Read the full article at MarketingProfs Source link
- Published in Latest Trends
Three New Facebook Ad Features to Boost Your ROI
Facebook recently introduced new features that help advertisers garner more return on their social media advertising investments. These three features, especially, are worth a try. Read the full article at MarketingProfs Source link
- Published in Latest Trends
Boost Your Email ROI by Improving Your Copy's Readability
As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you’re not testing it for readability, you may be missing out on clicks, conversions, and revenue. Read the full article at MarketingProfs Source link
- Published in Email Marketing
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