While my blog was being “reworked” (read: unhacked), I posted in Linked-In about the webinar I did last week with Microsoft. That was the first of a three-webinar series on the challenges affecting customer service these days and for the next couple of years. The first webinar was on the evolving role of customer service
Millad NX8000 is not exactly the kind of brand name that rolls off the tongue, nor does it have the easy brand recognition of a Nike Air, Apple iPad, or Diet Coke. Yet Millad NX8000, a chemical additive from Milliken Chemical, a division of privately held Milliken & Company, refers to a product that is
For Brands to Play a Meaningful Role in People's Lives, Pharma Needs to Rethink Its Marketing Playbook
Let’s accept there is work to be done and ask with justifiable optimism: Why have pharma brands not yet cracked the code? Source link
Ever entered the bookstore, and bought the first book you saw, not knowing anything about the book? Never! You have shown interest, just by picking up the book. Your first instinct is to check the plot. If there are testimonials from the top newspapers printed on the book cover, you tend to read them too.
Given the rapidly evolving changes to our healthcare system, as well as the overwhelming volume of content that healthcare professionals (HCP) are faced with daily across channels, a defined HCP communication strategy at the therapeutic and brand level is more important than ever for the pharmaceutical industry. To compete in this dynamic and over-saturated market,
Brands gain strength from the associations they build with consumers. But those same associations can work against brands when they look to introduce ideas that go too far beyond what consumers expect. Professor Kyle Murray of the University of Alberta says that the failure of Crystal Pepsi is a classic example of what happens when
From the text you received on your mobile, an article in a newspaper to the pavement sign on your way to work, the email on your device and even this blog you are reading, all have a common factor. But you will notice that in all the above scenarios, the words do not look the