Sometimes you get the perfect name in a quick burst of inspiration. More often, it takes work to figure out how to name a consulting business — or any business, for that matter. Just look at BackRub — otherwise known as Google. Founders Larry Page and Sergey Brin changed the name of their search engine
TOO many leaders are stuck in mediocrity. A Ketchum study found that only 23% of the 25,000 surveyed believe their leaders are leading well. Only 31% believe leaders communicate well. Only 17% have confidence that leadership will improve in the upcoming year. And after the 2020-21 Covid response, I doubt those statistics have changed much.
VENTURE CAPITAL is not right for every business. But if you determine that it is right for you, you should read Secrets of Sand Hill Road by Scott Kupor, the managing partner at Andreessen Horowitz. It is a book for those with big ideas. Beginning in the 2000s, capital became more abundant due in large
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Please visit Marketing Land for the full article. Source link