9 Smart Apps to Stay Connected with Your Team and Coworkers
9 Smart Apps to Stay Connected with Your Team and Coworkers written by Guest Post read more at Duct Tape Marketing Editor’s note: This post was originally published in July 2017 and has been revamped and updated for accuracy and comprehensiveness. There’s been a massive transition to remote work in the last few years —
- Published in Marketing Strategies
Smart email marketing means better ROI
Email marketing is well known for being a powerful, revenue-generating marketing channel. It’s your main channel for one-to-one communications with your customers. Those who have signed up to receive your marketing are engaged with your brand. They want to hear from you. That’s why email marketing is a guaranteed money maker. Still, the more advanced
- Published in Email Marketing
B2B Marketing News: B2B User Reviews, Instagram’s New Branded Reels, Writing To Reward, & Google’s Refined Smart Bidding
Instagram turns influencer branded content on its head, giving advertisers greater control Instagram has rolled out features that will give digital marketers new branded content options for its Instagram Reels and Live products, the Facebook-owned social media platform recently announced. AdAge Write to Reward Your Reader The Harvard Business Review takes a look at the
- Published in Latest Trends
Smart Insights: Email Marketing Trends 2021 – 5 Trends to Watch
The pandemic upended email marketing plans during 2020 and Smart Insights wondered where our industry is headed in 2021. They asked me and four other email marketing experts for our predictions. Here are the key trends that we identified: Email marketing through the K-shaped COVID-19 recovery Strategy first, solution second Bringing customer experience into email
- Published in Email Marketing
5 Smart Marketing Strategies for Small Businesses
Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. With 97% of people researching local businesses online, it’s essential to meet potential customers where they spend the most time on. However, growing your small business in the digital
- Published in Marketing Strategies
It’s Great to Lead with Smart Experiments
Guest post by Steven K. Gold, M.D.: Leadership is all about decision and action. As leaders, our goal is to make the best decisions that lead to the most productive actions. As the world becomes less certain, even highly unpredictable, how do we go about optimizing our chances for success? Fortunately, we have a group
- Published in Leadership
Build Custom Email Templates with AWeber’s Smart Designer!
If you are looking to achieve brand consistency across your marketing assets and get instant brand recognition, you should give AWeber’s Smart Designer a try. AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. That’s right: seconds! In a snap, AWeber’s Smart
- Published in Email Marketing
70 Smart Tips to Instantly Boost Your Business Blog
Blogging is more important than it has ever been. With marketing budgets shifting to online content and hundreds of millions of business blogs, competition is fierce. However, many business blogs are ineffective, inactive, or simply not setup to maximize the customer experience. With customers turning more and more to online content, you can’t afford to
- Published in Marketing Strategies
The Smart Marketer’s Guide to Accurate Lead Scoring
If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. And many of them make the mistake of keeping their primary focus on the top of the sales funnel. After all, if you have more leads
- Published in Marketing Strategies
Asking Smart Questions Changes Everything
WE LIVE IN A TIME when accountability is often sidelined. When it is, there can be disastrous consequences in government, in politics, in the media, and in business. The antidote, I’ve found during my two decades as an accountability speaker and business consultant, is a thoughtful and persistent effort to infuse accountability into every objective,
- Published in Leadership
- 1
- 2