SummitLet’s delve into this year’s second speaker for the dotdigital Summit 2019. About Karina: Karina Hollekim, in her own words, is not an extraordinary girl, but she’s done extraordinary things. She is a female pioneer and was the first women in the world to perform a skibase. Her last jump – November 2006 in Switzerland
Guest post by Judith Humphrey: In my career as a corporate “ghost writer,” I produced a ton of speeches and PowerPoint presentations for senior executives. The top spokespersons loved those “ready to go” talks which they delivered from behind the podium – often to large groups. All that has changed. Leaders today give fewer formal
According to SmartInsights, an average of 60% subscribers in an emailing list are inactive… … and you need to constantly rejuvenate your list by sending re-engagement emails to dormant subscribers and remove those who don’t respond. Keeping the subscribers engaged is very important for any email marketer to maintain a conversation with them and build relations.
When it is time for you to talk, make yourself effortless to be heard and easy to listen to. Eliminate from your speaking useless filler words that make you sound uncertain, unprepared, even uneducated: “you know… uhm… huh… ah… okay, okay…” At the very least, if you must say them, say them silently to yourself
Email marketing in the recent years is more about sending relevant and targeted content rather than sending simple batch-and-blast emails. It is no more a secret that targeted content boosts engagement and drives better results. While email automation and personalization have helped marketers in creating content that is tailored to each individual subscriber, DYNAMIC CONTENT
No one, including your boss, should hinder you from doing your job, and if agreeing with the supervisor because of the title hinders you, you owe it to yourself to speak up. CEOs tell me: “I want people to pick a fight with me,… but not to ad nauseam… Still, they can disagree pretty
I originally wrote today’s post for Clicktools. It appeared on their blog on November 28, 2016. Do you train your employees to talk to customers in company language or in customer language? Did you realize that your company has a language? Or that your industry has a jargon? And that those often (most of the