Avoid relying on sponsorships for your influencer marketing, instead follow these two important strategies
2019 continues to see the growth of the “influencer marketing” trend, but there’s one important caveat: Don’t just sponsor an influencer, first build a great company, then build a great relationship Too many brands put together a plan to sponsor influencers (pay them cash or give them freebies) with large followings on Twitter, Instagram, or YouTube.
Bank of America is the first brand to run a Sponsored Moment, which includes a branded cover and ads throughout the magazine-esque collection of tweets. Please visit Marketing Land for the full article. Source link
Heineken has been a brewing leader for more than 150 years and, besides being a staple in its European home market and the seventh most popular beer brand in the world, is America’s leading beer import. As Marketwatch notes, “Dutch brewer Heineken sells more than 8.5 million barrels of its various beer brands in the