The 6 Most Common Subject Line Mistakes to Avoid
Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention
- Published in Email Marketing
20 Holiday Email Subject Lines to Inspire Merry Messages
The holiday shopping season is in full swing! And that means everyone’s on the lookout for the best deals from brands they love. But shopping may look a bit different in 2020 than it did in year’s past. Instead of shopping at brick-and-mortar shops this year, many could turn to the internet as their preferred
- Published in Email Marketing
Your Guide to Writing the World’s Best Email Subject Lines
Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover. Doesn’t have the same ring to it, huh? Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the
- Published in Email Marketing
B2B Marketing Subject Matter Experts & Industry Influencers: Which Should I Choose?
What does being an influencer really mean in the B2B world? The classic B2C influencer is someone with a big following on social media, someone who makes a living doing makeup tutorials or cosplay or skateboarding tricks. Brands who want to reach their audience can simply provide free products or sponsor a post — it’s
- Published in Latest Trends
Get Higher Open Rates with 22 of the Best Email Subject Lines
If you’ve ever sat down to write an email, you’ve probably asked yourself: “what if no one opens my email?” Not a fun feeling, right? Especially if you’re worried that the success of your email rides entirely on your subject line. It’s basically the thing that will make subscribers want to open your message. Thankfully,
- Published in Email Marketing
Can your email subject line land you in the spam folder?
Every once in a while we get asked, “is having this word in my subject line going to make my email go into spam?” or “my email has gone into junk, is it because I used emojis?” In this blog post, we’re going to talk about where this question comes from and whether it’s still
- Published in Email Marketing
7 tips for writing the perfect email subject line
As it stands, email subject lines are the second most important factor in the reader’s decision whether to open or not. Brand awareness and the sender’s name is the only factor that tops it. Why? Because it’s often the first thing recipients see. And, if they check out the sender’s name first, they’ll then turn
- Published in Email Marketing
What is a Good Email Subject Line?
It’s been said many times that you shouldn’t judge a book by its cover. But when it comes to your marketing email, no one seems to have a problem with making a snap decision. Crafting quality email subject lines to drive open rates The subject line in an email is the single line of text
- Published in Email Marketing
Watch: Get More Email Opens with Great Subject Lines
In the busy inbox, you have just a few milliseconds to convince someone to open your email. Beyond the relationship you’ve been building with your contacts, your subject line must capture their attention and entice them to open and read your email. In this on-demand webinar, we’ll provide tips and plenty of examples to get
- Published in Email Marketing
10 Email Subject Line Formulas to Skyrocket Your Open Rate
You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write, or how well, people may not even see it if the subject line doesn’t get them to click. These 10 types of subject lines will get subscribers … Read the full article
- Published in Email Marketing
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