Show of hands: How many of us brush our teeth at least twice a day? All of us? Great. Now, a follow up question: Why? The reasons are numerous, right? We care about maintaining our hygiene on a daily basis. We want to keep our smiles bright. We need to defend against offensive bad breath.
At this year’s dotdigital Summit, we’re decided to focus a whole track on helping you dedicate time to your personal development. After all, what good is an awesome marketing strategy, if you don’t have the skills, power, or confidence to achieve it? Whether you’re taking your first steps, or have been committed to personal development
HOW DO YOU stand out in your chosen occupation to get the respect, recognition, and opportunities you want and deserve, to achieve the success you want? Leadership and life are built on relationships. Despite any talent or education you may have, your ability to work with and influence others is what will set you apart.
Alexion has big goals for Soliris follow-up Ultomiris in paroxysmal nocturnal hemoglobinuria, and wooing patients over from predecessor Soliris is key. But so far, executives say, those aims are right on track. Source link
Hey, content marketers. Imagine this: You’re sitting in a marketing meeting and you hear the following: Our conversions are up 50% year-over-year! Our blog traffic is down. We saw a big spike in traffic this month to our primary service page! Our bounce rate is all over the place. This blog post about “X” had
As 2019 begins, it’s time to reclaim marketing as a key driver of business. Management guru Peter Drucker once said, “Because its purpose is to creat Tags: Denise Lee Yohn marketing innovation Facebook Like Google Plus One Linkedin Share Button Tweet Widget Source link
From changes in how people search thanks to technological innovations such as voice assistants, to changes in how search engine algorithms identify searcher needs, smart SEO is now rooted in understanding and matching the intent behind search queries. When we marketers understand search intent, we can create new content and/or optimize existing content to be
Welcome to the seventh installment in our “Collective Wisdom” series of content marketing strategy and tactics articles. Previously we’ve covered planning ahead for content marketing success, the art of crafting powerful content, and an array of strong promotion tactics. So, what’s up next? Measurement and analytics. Measuring and analyzing your content’s performance is critical so