B2B Marketing News: How B2B Events Are Changing, Consumers Switch Brands During Pandemic, & New B2B Micro-Segmentation Data
Study: Most Americans Permanently Changing Brands During Pandemic 45 percent of U.S. consumers have switched at least one brand preference during the global heath crisis, and some 62 percent believe that their brand change will become permanent — two of several items of interest to digital marketers in recently-released survey data. MediaPost How microsegmenting boosts
Because of that, we pride ourselves at dotdigital on helping you get your campaigns out lightening fast. So, perhaps it seems a tad strange that we’d introduce a feature that slows our SMS sends down… But hear us out. Managing replies from campaigns Marketing isn’t always just about the speed of getting your campaigns out.