3 ways to drive customer engagement
Customer engagement is earned through trust and over time. It’s no easy feat for brands; our noisy digital age means that connecting with customers is rather challenging. What’s more, customer engagement is intrinsically hard to measure. Sure, you can track email opens, clicks, and conversions. But what about word of mouth and brand awareness? The
- Published in Email Marketing
3 Ways To Build Brands That Are Culturally Relevant
For most of human civilization, public institutions have shaped, if not controlled, the building blocks of culture – the language, arts, conventions, beliefs and knowledge that bring meaning to our social lives. That influence is on the decline; now, commerce and our collective spending patterns play an increasingly important role as consumers voice their beliefs
- Published in Brand Building
3 ways to drive conversions with web behavior data
Session length, clicks, and product views are among the most actively tracked ecommerce metrics. And for good reason, too. Whilst numbers vary greatly, most e-tailers report that their average session duration is between 2 to 5 minutes. During that time, a customer will browse multiple product pages, mere clicks away from conversion. The average conversion
- Published in Email Marketing
Eight Ways to Optimize Your Email Marketing Automation
Automation isn’t all about gleaming robots on factory floors. You’ll have heard about some of the stunning email automation solutions out there right now – there’s some amazing stuff on offer. If you haven’t already, it’s well worth automating at least part of your emailing process. Here’s a couple of reasons why: Automated email messages
- Published in Email Marketing
14 Surprising Ways to Boost Brand Engagement
What’s one lesser-known tip for getting people to engage with your brand more often? These answers are provided by the Young Entrepreneur Council, an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more
- Published in Brand Building
4 simple ways small businesses can use data to build better customer relationships
An effective CRM strategy needs to include a way to collect, organize and take action with your data. The post 4 simple ways small businesses can use data to build better customer relationships appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
5 Ways to Scale and Grow a Business
You took the first step and founded your business. Then, you were able to acquire some customers. However, do you know what you need to do in order to grow your business and be the market leader? The answer is simple. You have to have a scalable business model. Read below to find out ways
- Published in Brand Building
15 Ways to Identify and Fix Your Branding Mistakes
What’s one thing I’m probably getting wrong with my personal brand, and how can I fix it? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs.
- Published in Brand Building
4 Ways This Expert Launched His Coaching Career with Email Marketing
Before Michael Port became a highly sought after professional speaking expert, he needed a way to convert his website visitors into customers. That’s when he discovered the power of email marketing. “Email marketing launched my career,” Port said. “Very rarely does anyone ever buy anything just because they went to our website. It doesn’t work
- Published in Email Marketing
Six Ways to Increase Revenue With Email Personalization
Increase your email program’s ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics. Read the full article at MarketingProfs Source link
- Published in Email Marketing