Unite with Might: 12 Top Ways Successful B2B Influencers Are Building Powerful Marketing Collaborations
How can B2B marketers build powerful and enduring collaborations using influencers? There are more tactics available today than ever for influencer collaboration in the B2B space, but how can marketers find those that are actually achieving ongoing success? We’ve been fortunate to feature top influencers from a number of industries in our third season of
- Published in Latest Trends
Quick & Easy Ways to Monetize Your Podcast
Podcasting is an incredibly rewarding way to share your expertise. When you hit milestones like surpassing your record for most downloads of a single episode and receive positive reviews from listeners, you realize that all your hard work paid off. But even the most passionate podcasters need to pay the bills. And you deserve to
- Published in Email Marketing
9 Ways to Support Small Businesses This Year
The coronavirus (COVID-19) pandemic has truly uprooted what many people around the world thought of as “normal.” For many small businesses, a crisis of this volume can be challenging, to say the least. Especially during the holiday season. While we’ve been proud to stand with small businesses and see them adapt to meet the challenges of
- Published in Email Marketing
5 Ways to Celebrate National Small Business Week 2021
Do you celebrate National Small Business Week at your business? If not, this year is a great time to start! As a tradition spanning over 50 years, National Small Business Week gives you the opportunity to celebrate small businesses and the contributions that they make to local communities and the national economy. When is National Small
- Published in Email Marketing
4 ways to drive Black Friday customers to shop again over the holidays
The cost of acquiring new customers has increased by 60% in the last six years. To maximize the profitability of the season, you need to plan ahead. How can you drive BFCM customers to shop again over the holidays and beyond? In this article, we’ve put together our top strategies to help you create experiences that
- Published in Email Marketing
5 Ways Nonprofits Can Grow With Content Marketing
Nonprofits may have different goals than traditional brands, but when it comes to content marketing their objectives aren’t as different as you might think. In fact, nonprofit content marketing drives revenue, brand visibility, and engagement much like it does in the for-profit world. While nonprofits aren’t looking to make sales, they still must communicate a
- Published in Marketing Strategies
5 Ways the Pandemic Has Forever Changed the Voices & Visions of B2B Marketing
How has B2B marketing changed forever during the pandemic? The voices and visions of B2B marketing have been forced to shift over the past few years, as have many of the goals and methods we strive for and use to connect with our current and potential customers. Some of these changes are subtle while others
- Published in Latest Trends
11 Ways to Clean Up Social Media
Social media has changed how we interact with people online. For those who frequently use social media, or have had an active account for a long period of time, you’ve likely accumulated a lot of content posted over the years. If you’ve posted something from a long time ago that still exists, that post could
- Published in Reputation Management
11 Ways Top B2B Marketers Are Breaking Free of Boring B2B
How can B2B marketers in 2021 break free from conventional and oftentimes boring B2B efforts? We’re fortunate to have 11 takes on this important topic from some of the top subject matter experts in B2B marketing, with a wide range of insight on how marketers can smash through traditional boring-to-boring marketing. Our third season of
- Published in Latest Trends
Mindful Marketing: 5 Uncommon Ways To Work With B2B Influencers
What are some uncommon ways B2B marketers can successfully work with influencers? One of the many advantages of working with subject matter experts (SMEs) who are influential in their industry is the sheer variety of ways that marketers can collaborate to build a mutually beneficial partnership. While we’ve explored many of the traditional ways B2B
- Published in Latest Trends