4 Ways to Maximize Double Opt-In Email Confirmations
A double opt-in confirmation process is a valuable tool for protecting your sender reputation and email deliverability, especially when used for offline sign-ups, open sign-up forms, highly incentivized sign-ups, co-registrations, and other instances that tend to generate high bounce and complaint rates. However, many brands hesitate to use it because they feel requiring people to
- Published in Email Marketing
Three Ways to Optimize Your B2B Direct Marketing Program in 2021
Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing. Read the full article at MarketingProfs Source link
- Published in Email Marketing
5 Ways to Leverage Content Marketing to Expand Your Business into New Markets
You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Quick Takeaways: Conduct a market analysis to identify target
- Published in Marketing Strategies
20 Ways to Build B2B Executive Credibility and Thought Leadership
The pandemic driven digital transformation of B2B marketing to digital first has created all new levels of competition for time, attention and trust. In this environment, the importance of building credibility is essential in order to deliver stand out customer experiences. But how? B2B brand Thought Leadership certainly plays a role and as the trends
- Published in Latest Trends
4 Ways B2B Marketers Can Spring Forward And Grow Content Marketing Success
We’re more than a year into the pandemic, and things are looking up. Vaccines are rapidly rolling out, states are dialing back restrictions, and a massive government stimulus is about to be distributed across the country. There is a hope, if not an expectation, that the economy will get on a roll this summer. Nothing
- Published in Latest Trends
10 Ways Trust Creates Standout B2B Marketing Experiences
What does trust bring to the B2B marketer’s strategy table in 2021? While it may be simpler to ask what trust can’t do for B2B marketers and brands seeking to develop successful strategies for our eventual post-pandemic professional landscape, savvy marketers are best served by taking a close look at all the things that trust
- Published in Latest Trends
Four Ways to Beat Out the Competition With Interactive Content
With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Your prospects have so much content flying at them from every direction that creating content that stands out is imperative. Many marketers and SaaS company founders believe that with so much content out there, how
- Published in Marketing Strategies
LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers
We’re all scrambling for new ways to connect with customers during COVID, but the easiest method could be right on our desktops: LinkedIn. The platform is more popular than ever, and many companies are overlooking features that could factor into 2021 marketing plans. Read the full article at MarketingProfs Source link
- Published in Latest Trends
5 Ways to Humanize Your B2B Content Marketing – And Why It Matters
Never underestimate the corporate world’s ability to take something that should be intuitive, and make it weird by overthinking it. Case in point: We used to say, “B2B doesn’t have to be boring.” Which indicates that for a long time, folks truly believed that B2B did have to be boring — that B2B buyers were
- Published in Latest Trends
8 Ways Employee Advocacy Can Skyrocket Customer Retention
Your employees are your most valuable assets. That’s true for the value they bring, the work they do, and the relationships they build. They can also be your most influential fans on social media. When your people do this, it’s called employee advocacy. When they do it well—amplifying the reach of your social media posts
- Published in Marketing Strategies