8 Ways to Reduce Email List Churn
Growing your email list is a challenge. Email list churn makes that challenge even harder. That’s because you have to replace every subscriber who unsubscribes, reports your emails as spam, or becomes chronically inactive just to keep your list size steady, much less grow it. It’s like walking up a down escalator. The more your
- Published in Email Marketing
5 Ways B2B Marketers Can Boost Productivity and Focus
Across every industry, profession, and discipline, work productivity is in peril. How could it not be? Outside distractions have mounted over the course of the year, from a global pandemic to rampant social unrest to a headline-hijacking presidential election, all in the midst of economic turmoil. Through it all, many of us have been acclimating
- Published in Latest Trends
4 Ways to Market Your School that You Can Do Right Now
You know that to keep your school community growing, you have to get out there and market it. There’s only one problem: your background is in education, not marketing. The idea of marketing your school can feel intimidating for many education professionals. Wouldn’t it be great if there was a simple way to learn the
- Published in Email Marketing
3 ways to make your agility during the pandemic a foundational tool for the longterm
To succeed with agile, marketers need to accept imperfection and experiment to fine-tune as you learn more from doing, not just conceptualizing. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
4 ways to create personalized customer experiences
In fact, research shows that by the end of 2020, customer experience will overtake price and product as the key brand differentiator. So it’s time to convert more shoppers and delight loyal customers with personalized experiences throughout the customer journey. In this post, we’ll look at life beyond first name personalization with 4 ways to
- Published in Email Marketing
8 Ways to Brainstorm and Manage a Year’s Worth of Content Ideas
No matter how interesting the topic, every content creator starts running out of content ideas at some point. Whether your role is content strategist or writer, no doubt you know the feeling well: You believe you’ve already covered all the topics you can think of or you’re going in circles covering old ground. However, unless
- Published in Marketing Strategies
13 ways to audit your email marketing campaigns
Anyone who manages email marketing campaigns knows that there’s always something more, something cleverer that could be done to improve performance. But that doesn’t mean more work, or harder work, just a smart marketing automation platform that does all the work for you. In this blog, we pulled together 13 ways to audit your email
- Published in Email Marketing
16 Ways Email Segmentation Can Boost Subscriber Engagement + 4 Bonus Ecommerce Segments
Delivering the most relevant content to your audience is at the heart of any successful email marketing plan. Sending targeted emails to groups or segments of your subscribers isn’t just a great way to deliver more relevant content to those who need it most, it also works. According to ClickZ, when using proper targeting, you
- Published in Email Marketing
3 Ways to Move Faster and Be More Strategic with Marketo Engage
“The times they are a-changin’.” With more people working from home than ever before, in-person events replaced with digital experiences, budgets are being rescoped, and brands are focusing more on serving rather than selling. It’s a time of reflection for many personally and professionally. It’s also an opportunity to pause, take stock, and prepare for
- Published in Marketing Strategies
Three Easy Ways to Use LinkedIn Sales Navigator for Marketing
Sales Navigator offers up a big opportunity for marketers to up their content and outbound games. Marketers, just as much as sales reps, can use the powerful functions of Sales Nav to identify, reach, and engage with audiences. Here’s how, in three steps. Read the full article at MarketingProfs Source link
- Published in Latest Trends