The Last Word on January 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Hot New Channel for Reaching Real People: Email (Wall Street Journal) Reputation is in the eye of the beholder (Word to the Wise) You’ve Still Got Mail (Forrester) Sailthru Joins the CM Group Family
- Published in Email Marketing
The Last Word on December 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Email Innovations That Most Interest Consumers (MarketingProfs) You can now ask Amazon Alexa to read your email messages and respond by voice — here’s how (CNBC) Verizon says Oath is dead. Meet Verizon Media
- Published in Email Marketing
The Last Word on November 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Accessibility: How to Craft the Perfect Accessible Email (EmailMonks) The Challenges of Attribution in Email Marketing (OnlyInfluencers) Introducing Reminders and Unsubscribe features in Yahoo Mail (Yahoo! Mail Blog) Insightful & entertaining tweets Look what
- Published in Email Marketing
The Last Word on May 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports After GDPR, here come the Unintended Consequences (MarTech Today) Browse abandonment email test results (ZettaSphere) Privacy Commissioner issues new guidance to help address consent challenges in the digital age (Office of the Privacy Commissioner of
- Published in Email Marketing
Social Media for Word Of Mouth Marketing for Your Personal Brand
Word of mouth marketing comes well after connecting with your personal brand’s audience online. People look to us as trusted influencers who can provide the information and products they are seeking. How can your brand best connect with its community through social media? It’s the human connection that will create a memorable persona of your
- Published in Brand Building
How To Use Social Media in Word Of Mouth Marketing for Your Brand
There is one marketing method that will grow your personal brand like nothing else, and that is through word of mouth on social media. In order to effectively harness this it is important to approach your audience and influencers the right way. How can your brand best encourage recommendations from others online? Through the human
- Published in Brand Building
The Last Word on April 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Google to launch new Gmail design in the coming weeks (The Verge) Gmail Testing Subject Line Images with Promotion Cards (FreshInbox) Insightful & entertaining tweets When you try to hard to follow already bad advice
- Published in Email Marketing
The Last Word on March 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Is the C-Suite Out of Touch with Email Marketing Performance? (MarTech Advisor) Siri and Email: How Digital Assistants Can Play a Role in Email Marketing (Email on Acid) Inactive Email Subscribers Worth 32% of Active
- Published in Email Marketing
The Last Word on February 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Seven Hidden Measures Of Email Deliverability (MediaPost) Are You Distracted by the Wrong Email Metrics? (Iterable) The six challenges every email marketer must face (Econsultancy) Insightful & entertaining tweets Need more marketing budget? Here’s
- Published in Email Marketing
The Last Word on January 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Why marketing technology is sucking the life out of the marketing profession ({grow}) How a Different From Name Can Hurt Your Engagement (Return Path) Ten Tips for Giving More Effective Creative Feedback (The Optimization Shop)
- Published in Email Marketing
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