The Last Word on April 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports How Retailers Can Reach Consumers Who Aren’t Spending (Harvard Business Review) 2020 Small Business Email Marketing Statistics (AWeber) How Coronavirus Brings Out the Heart in Digital Marketing (Relative Insights) Leaked screenshots show new Inbox tabs
- Published in Email Marketing
The Last Word on March 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports What We See With Email Rates During COVID-19 (MessageGears) Benchmark Assessment: COVID-19 Email Activity and Engagement (SparkPost) 6 Takeaways from the UNSPAM 2020 Conference (Litmus) Self-Serving Subscribers: Most Opt Out After Getting A Freebie, Study
- Published in Email Marketing
The Last Word on February 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Did GDPR Give Email Marketing A Massive Engagement Boost? (MediaPost) Special Characters, Emojis, Line Breaks: More Tricks for Optimizing Your Emails for Screen Readers (Litmus) BIMI: 2019 in Review and a Look Ahead to 2020
- Published in Email Marketing
The Last Word on January 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Most Email Marketers Will Invest This Year Despite Challenges: Study (MediaPost) 2020 State of Email Report (Litmus) Sometimes, It’s You (Spamtacular) Were You Aware of Verizon Media’s “Off Switch” to Email Verification? (Webbula) Insightful &
- Published in Email Marketing
The Last Word on December 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Mergers and Acquisitions 2019 (EmailExpert) Interactive emails are a top trend, but is anyone using them? (Litmus) The Loyalty Economy (Harvard Business Review) Email Personalization & Design: What, How, & Why? (Featuring 10+ Email
- Published in Email Marketing
The Last Word on November 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Twilio study finds consumers prefer email and text when communicating with brands (Marketing Land) Research: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing? (Email Audience) Animated PNGs in Email: An Alternative to
- Published in Email Marketing
The Last Word on October 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports How not to get people to open your emails (Email Geeks Slack) Pay: 0% to 100% in Gmail? Yes, It Happened, and Here’s How! (OnlyInfluencers) Consumers Want Emails From Brands to Be Less Promotional and
- Published in Email Marketing
The Last Word on September 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports My Life as an Email Entrepreneur: My Final Article. (OnlyInfluencers) How to Code Search Bars in Email (Email on Acid) Do Not Reply to This Email: Here’s What You’re Missing (Email Optimization Shop) Truth and
- Published in Email Marketing
The Last Word on August 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Warning to Marketers: You Can’t Cost-Cut Your Way To Growth (Forbes) Most Marketers Still Don’t Let Consumers Control Email Frequency or Content (eMarketer) Litmus Live London 2019: A Recap in Tweets (Litmus) Insightful & entertaining
- Published in Email Marketing
The Last Word on July 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports British Airways faces record £183m fine for data breach (BBC) Cultivate Lasting Customer Relationships Through Loyalty Programs (CMS Wire) Tinder Inspired Interactive Email: Interview With Penguin Random House (Email on Acid) Email Marketers are Currently
- Published in Email Marketing