2021 – 5 New Year’s resolutions for every digital marketer
As a business development representative for dotdigital in APAC, I speak with digital marketers daily. Often, these digital marketers express their struggles on how to better engage their customers and boost their conversion rates. I have put together this blog, ‘5 New Year’s resolutions,’ taking inspiration from some of our customer success stories. I hope
- Published in Email Marketing
Inboxroad: How to Build a Strong Email Program in the Years Ahead
I recently spoke with Ferry van Hoolwerff for an interview on the Inboxroad blog. While we talked about a range of issues, much of the conversation revolved around how marketers should prepare for the years ahead in order to build stronger email marketing programs. Here are the questions Ferry asked me: How did you end
- Published in Email Marketing
Google Ads turns 20: The most important trends and changes of the past 5 years
In looking back, we can see where the biggest trends in search (and beyond) are heading. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
8 Ways to Brainstorm and Manage a Year’s Worth of Content Ideas
No matter how interesting the topic, every content creator starts running out of content ideas at some point. Whether your role is content strategist or writer, no doubt you know the feeling well: You believe you’ve already covered all the topics you can think of or you’re going in circles covering old ground. However, unless
- Published in Marketing Strategies
Day 4,777: Remote Work Tips From 13+ Years As A Distance Marketer
Today is day 4,777. Not days quarantined, but days working remotely. On Monday, March 23, 2007 I started working remotely, and 4,777 days later I still do. A staple aspect of my daily work life that had been the exception for most marketers is now — at least temporarily — the rule, with most people
- Published in Latest Trends
After years of ‘glacial’ change, women now hold more than 1 in 4 corporate board seats
After being stuck at 16 percent for several years, the percentage of women-held board seats in the S&P 500 now reaches nearly 27 percent, according to data from ISS Analytics. Just one company in the S&P 500 has an all-male board. Source link
- Published in Leadership
10 Years of Women Who Rock in Marketing – CMO Edition 2019
In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common. If you’ve worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover. Some might argue that women in CMO roles face an even greater challenge
- Published in Latest Trends
After years of ‘glacial’ change, women now hold more than 1 in 4 corporate board seats
After being stuck at 16 percent for several years, the percentage of women-held board seats in the S&P 500 now reaches nearly 27 percent, according to data from ISS Analytics. Just one company in the S&P 500 has an all-male board. Source link
- Published in Leadership