I work with many clients that need help growing their social media follower counts. Most of the time I see them failing to follow one simple principle: the 80/20 rule. What is the 80/20 rule? Simple, 80% of the content you share on your social media channels should be focused on helping your audience. What
Guest post from Karen Martin: Ambiguity has become the status quo in most of our organizations. And, it’s the enemy to efficiency, productivity, and a healthy bottom line. Achieving clarity is the only way to defeat this enemy. But getting clear on everything, from why your organization exists and what its priorities are, to how
Running a business is demanding. And with a lot of responsibility on your shoulders, stepping away from the office can feel scary. But taking a break is just as important as hard work, and you’ve earned a vacation. Plus, time away gives you perspective. When you’re not in the thick of your day-to-day routine, you
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel… Please visit Marketing Land
If you’re like a lot of small businesses and organizations, you may be using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of email contacts. Chances are you’ve also noticed some limitations in what you can and can’t do with a personal email account. One of
Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments. Please visit Marketing Land for the full article. Source link
Powerful Lessons from Two Four-Year Olds My grandniece had a rough day at home. She’d soiled the heat vents in her room, roughed up her little sister’s toys, spoke some new and inappropriate words, all resulting in extended “time out” in her room. At dinner in between conversation with her parents about the day, she
Can you believe it’s summer already? If you’re like many small business owners and marketers, you’ve been working hard all year to grow your business. And now you’re looking forward to a well-deserved vacation. Or maybe you — like 43 percent of small business owners — struggle to take time away from your business.