While she was doing her MBA, Ayur was also running her own business from halfway around the world. Time was of the highest value and there never seemed to be enough. This experience, the constant stream of choices presented on how to spend her time taught her the most important lesson of her life – how to say no. In her talk, Ayur shares her story of saying no and, in the same way, how she has said yes to making her own life.
Ying (Ayur) Wu is Ayur is an entrepreneur and a MBA from the Class of 2019 at IESE Business School. A lawyer by training but a marketer by profession. At different points in her career she was a TV reporter, a campaign designer, a media, and PR specialist. She is currently the Co-founder and CEO of YǏN Fine Jewelry (YǏN隐). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx