Content Marketing is a type of marketing strategy that involves the creation and sharing of online content (such as videos, blogs, and social media posts) that does not directly promote a brand/product/service but is intended to stimulate interest or desire towards such brand(s), product(s) or service(s).
One of the most popular content marketing strategies on social media is by posting educational content, then making a ‘subtle attempt’ to sell practical resources (such as e-books, blueprints, CD etc.) to assist the reader in achieving the set objectives discussed.
What more? Google loves content! Setting up a blog and posting original content would only help your website rank higher in Search Engine Result Pages (SERPs), thereby helping you reach a wider audience.
# [20 Brand Content Ideas For Your Content Marketing](https://branditechture.agency/content-ideas-for-your-content-marketing/)
**1. Educational Content:** Educational content can help your brand build authority over the topics that matter most in your industry.
– How-to Guides
– Tips and Insights
– Case Studies
– Analytical Content
**2. Inspirational Content:** While educational content is there to inform your audience, inspirational content is more lighthearted, yet powerful — It’s there to inspire creativity and happiness.
– Perspective-based or Opinion-based
**3. Community-focused Content:** When you create relevant community-focused content, you develop a strong connection with your audience, such that they become more likely to follow you, share your updates, recommend to their friends, and so on.
– Behind the Scene
– Earned Content
**4. Trend-based Content:** New things happen on the internet every single day. That can be a source of fresh ideas for your content.
**5. Promotional Content:** Your content strategy also calls for the right amount of promotional content in the mix. You can use this type of content to bring attention to offers, products, or services that you offer.
– Sponsored Content
– Descriptive Content
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