# [What To Do When Your Brand Gets Messed Up](https://branditechture.agency/what-to-do-when-your-brand-gets-messed-up/)
Believe me, It is never a fun experience when you unintentionally choose an unfortunate brand name, especially when you gave it your best shot all through the brand discovery and naming process.
One of the very first steps before establishing a business is to search for a brand name — A name that would drive the [brand’s equity](https://branditechture.agency/7-secrets-to-building-and-sustaining-brand-equity/) in the right direction.
But what can you do to guard your brand in a situation where your brand’s equity is under threat by an otherwise unrelated circumstance — like the 2020 Coronavirus outbreak?
**The Scape Goat Brand of 2020**
**Corona Beer** is a well-known alcoholic beverage worldwide, although it is mostly consumed in Europe and America.
The name of the beer was reportedly inspired by the crown on a church in Puerto Vallarta, a resort town on Mexico’s Pacific coast. “Corona” in Latin means halo or crown, and that’s how the beer brand got its name in 1925.
The Coronavirus (COVID-19) epidemic that originated from Wuhan China in 2019 has no connection whatsoever with Corona lager beer.
Yet, Google searches have been trending for search queries such as “Corona beer virus” and “beer virus.”
**More Similar Examples**
* Ford launched its Ford Pinto automobile in 1971 before learning that in Brazil, “Pinto” meant a small-sized male genital. “Pinto” is a relatively unworthy name for a car model that sold so well in Europe, so they eventually had to rename it to Corcel in Brazil.
* A food manufacturer based in Britain excitedly launched its “Bundh” Curry Sauce before learning that “Bundh” meant butts 🍑 in Punjabi (relating to the Punjab community in India).
* India’s largest car company, Tata, announced its Zica car, an abbreviation of “zippy car,” but had to rename it to Tiago, the Portuguese name for James, because of its possible incorrect association with the Zica virus.
* The Chevrolet Nova or “Chevy Nova” could be translated as “no go” in Spanish, which reportedly had a negative impact on sales in Spain.
**Here are a few of the strategies you might consider, but you should be decisive in your approach before things spin irreversibly out of control:**
* Do nothing (Although not recommended.) Wait it out until everything blows over
* Make major changes to the product packaging to counter the problem
* Start an advertising and publicity campaign to inform consumers of your brand’s position in the event.
* Send take down-notices to internet service providers (or ISPs) aiding the misleading videos or websites
* Report it on social media and charge your loyal fans to do the same
* Send official complaints to misguided media outlets asking for corrections
* Submit to major newspapers editorials explaining the facts
* If everything fails and you still sense a serious loom, change your brand name.
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