What’s in store for digital marketers in 2021? We had a chat with seven experts – previous guests and DMI folks – covering all the key areas of digital marketing. What’s in store with Google Analytics 4? How much more popular can short-form video get? And why is 2021 the year you really need to optimize for mobile and think about your social media community?
Host Will Francis is joined by Ken Fitzpatrick (DMI), Clark Boyd, Julie Atherton, Alison Battisby, Cathal Melinn, Joe Williams, and Jamie Ritchie (DMI), Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts or Spotify.
Ken Fitzpatrick on the acceleration of digital and likely digital trends1:50
How can we adapt our customer experience to benefit the consumer? 4:30
How did 2020 affect the DMI in delivering their content? 5:58
Clark Boyd talks about if 2021 will be different from 2020 7:20
Julie Atherton talks about where social media is heading in terms of strategy18:28
Is social media in long-term decline? 24:52
Alison Battisby talks about content trends for 2021 28:29
Cathal Melinn talks about the world of marketing analytics for 2021 34:46
Joe Williams talks about what 2021 holds for SEO 40:50
Jamie Ritchie talks about the effects AI will have on UI in 2021 50:39
Interested in becoming a DMI Member?:
The global standard in digital marketing certification!
The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.
Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.
Join our global members and get the skills that employers want and make your impact.
Why choose Digital Marketing Institute?
DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.
Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.
#digitaltrends2021 #digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketing