My teacher isn’t the best at teaching, unfortunately, I am in her first college class and a lot of her criteria is exceptionally hard. I’ve just managed to scrape by on sheer luck, but he has this big project coming up and I’m terrified it’s gonna sink me. I have to create a brand extension and create an entire marketing plan within a week. Life has been hard and I’ve been losing focus and this project is moving closer and closer so I got my head stuck in and I’m trying to work through it. Idk if anyone on this Reddit can help me from what I’ve seen everyone here is more professional and has had real marketing experience already. Below is the project’s exact description, I’m not asking anyone to do this project for me I just need some advice and some basic descriptions of what I need all those terms at foreign language to me. My teacher just reads slides and expects us to more or less retain information from quizzes and doesn’t really teach I haven’t learned anything from her, any help anyone can give me would be really appreciated.
Create a brand extension from an already existing brand and write a marketing plan for this product. Your plan should include a **business introduction/product description/ environmental analysis**. Be sure to discuss why you chose this product and why you think it will be successful. Your plan should also include a **SWOT (strengths, weaknesses, opportunities, and threats) analysis**. Each section of the SWOT should contain at minimum two items.
You also need to include the **marketing objectives, marketing strategies, marketing implementation, and performance evaluation**. Additionally, you need to **write an executive summary**. This will be the first page of your marketing plan but will be written last.
Work cited page should also be included.
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