Hi everyone! here again with the newest issue of FontDiscovery. Every week I create a digestible visual guide about fonts, marketing, and design ideas to help founders and markers step up their marketing and get creative! This week, I share tips about using the font Millimetre to make your brand look strong, ways to think about grid and layout when it comes to UX, and show colors inspo from Bali.
**Font of the Week: Millimetre**
Millimetre is a geometric sans serif. If we look carefully at Millimetre, we’ll notice the spaces inside the letter are more square than round. This rectangular trait adds extra strength visually to the normally round, soft shapes. It communicates the retro-futuristic, technological, and Sci-Fi vibes. Sci-Fi, tech, and hardware brands love these square-shaped fonts because of these extra doses of stability and strength.
**How can I use it for logos?**
Millimetre communicates the retro-futuristic, technological, and Sci-Fi vibes. Sci-Fi, tech, and hardware brands love these square-shaped fonts because of these extra doses of stability and strength.
**Design Ideas: Grid as Tools**
In design, “form follows function.” Layouts are the perfect example of this: different layouts suit different purposes. A layout that has space for a full-width image is better optimized to showcase your product. Similarly, layouts with multiple columns are probably better for testimonials because it allows you to bring various perspectives together.
Think more intentionally when you are choosing which layout to use for your projects. Are you trying to showcase one specific product, or are you trying to showcase multiple products? For items on the page, what are their relationships with each other and the information presented? Thinking about answers to these questions will help you create a more effective visual experience for your audience.
See examples, use-cases, and color examples of this issue on fonts.substack.com. Subscribe if you feel like. I share similar tips every week!
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