So I have basically (?) started my career in marketing at a somewhat lower level. To give some background, I have a degree in Communications and have been working as a paralegal for years until I went to law school for a semester and found out I fucking hated it and wasn’t good at it. I then started in real estate (luckily I got my license back when I was doing my LSAT for LS) and was fairly successful there and I TRULY enjoyed the marketing and sales aspect that came along with it. I was fairly successful in real estate but truth be told there was a huge gap in the middle of the day that I felt I could stuff with more work to earn more money, that’s when I was hired by my current company. I work as a “Junior Marketing Associate” for a commercial cleaning, moving, and space planning company. My duties started out being essentially to just write proposals in response to RFPs or RFQ’s and I am fairly good at it.
To make a long story short my duties have been expanded into larger Bus Dev activities (im actively having a say in where the business is going, what contracts we go after, meetings with possible high level clients etc). During this process of my roles expanding I noticed our website is hot dog shit (less than 50 words on front page, most of which dont even describe what we do), we are listed twice on google both with wrong addresses and one with the wrong phone number and neither of which are categorized as the right business, we have non existent social media presence (not that anyone cares about a commercial cleaning company’s IG but it at least has to be good looking and consistent), our branding through google, indeed, linkedin, glassdoor is just like beyond fucked. I pointed all of this out and have been tasked with fixing it all. and honest to god I really am enjoying the process. I enjoy the content writing for our socials, I am writing what I think to be good blog articles to bank while we update our website, I have enjoyed designing the graphics and posts for our website and socials. I think I have finally found my niche in the professional world (not necc with this company but with my role and responsibilities) but I am FULLY aware I only have a BASIC understanding of SEO, content creation, ads, etc. and I am very hungry to learn more and expand my knowledge base for when I eventually leave this company.
All of that is to say I have been cruising this sub for a while now and have seen alot of the advice for expanding skillsets through free education. I had considered taking one of the University extended courses but it seems as though the general consensus is that it is not worth the $ when a ton/most of the info you can learn is available online. I was hoping you wonderful people my be able to tell me the most comprehensive learning source and/or which ones to do first?
TLDR: Started a career in marketing, I really enjoy it and want to learn more but not sure where to start.
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