I’m preparing to do some A/B testing with my landing page. Now we offer three way to get in touch with our company
– contact form
– chat widget
– direct email
I’m thinking of doing something a bit outside the box and would love to hear your opinion whether it would reduce friction, or actually increase it.
The idea is simple – instead of a good ol’ contact form, implement single email input a with CTA button (similar to newsletter signups).
When visitors leave their email address, they receive an email with a link to a typeform with carefully crafted short interview, along with a calendly link to book a video chat.
My assumption is that it would create an emotional bond compared to regular contact forms that allow copy pasting and waiting for a response from an account executive.
It would add more personal touch and get the lead involved in the process right away.
On my end, many things would become easier to automate and measure. Emails could go to a CRM, typeform responses could be store and further automated with Airtable to personalize offer etc. And most importantly that would reduce spam in our inbox, as I doubt a bot or some spammy sales rep would care to go through the typeform.
What do you think? I’m going to test this approach but if you all say it’s rather additional friction for the user and actually a mediocre idea, I can still have a chance to reconsider whether it’s worth it.
PS. I forgot to mention, this is a dev shop landing page so we can assume an audience rather tech savvy enough to understand the process.
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