Digital Marketing News: Influencers See Surging Engagement, COVID-19’s Impact on B2B Marketers, & New Opportunities For Building Brand Trust
Influencers see surge in engagement, want to help SMBs While other forms of marketing have generally seen decreased effectiveness figures during the coronavirus pandemic, influencer marketing has seen surging social media engagements and impressions, with some 70 percent of influencers seeing audiences seeking guidance from them during the crisis, according to recently-released survey data of
Mumbai-based conglomerate Mahindra Group, owned by billionaire Anand Mahindra and his family, has announced that it intends to begin producing ventilators at plants in India, reportedly pricing them at less than $100 each. The Qualcomm Foundation has donated $1 million to The San Diego Foundation. The Qualcomm Foundation is the philanthropic arm of the smartphone technology company, which is among the region’s
Emily Chang is the CMO for Starbucks China. Over the last 18 years, Emily has demonstrated a track record for cross-cultural team leadership, change management, and innovative brand building. Most notably, she is known for her personal and authentic brand of people leadership. Prior to Starbucks, Emily worked in executive roles at IHG and Apple.
In China, the biggest public health crisis in two decades has enticed 3,000 newcomers to the Personal Protective Equipment industry this year, according to the Sina news portal, adding to a field of 4,000 who produced 4.2 billion face masks last year or half the world’s output, according to government data. Among the ‘new’ entrants are
In today’s world of global economics, one of the biggest challenges organizations face is transitioning from a product/service-focused organization (e.g.,we have the best rates and the highest quality) to an experience focused organization (e.g., we help you be all you can be!). It’s a challenge because most organizations today are built around the idea that
As a society have we come as far as we think we have? Taz is a best-selling author, inspirational business speaker and consultant on confidence, personal brand and visibility, award-winning coach and creator of the UnleashYourAwesome and BrandMastery personal and business development programmes, as well as UNLEASHED — an affordable programme for coaches, healers and
Automotive brands Jaguar and Land Rover will deploy more than 160 vehicles to organizations helping curtail the spread of coronavirus. They include the British Red Cross and the Red Cross Societies in Australia, Spain, South Africa, and France. It will also loan vehicles to the National Health Service in the UK, along with wraparound safety
Do you like chicken? Do you think that dinner-time disputes about chicken could teach us something about race-relations? Listen to the different personas present at the Miller abode, how these personas are within each of us, and how we can use this knowledge to solve race relations. Toby Miller is the Executive Director of One
Filipe tells us a story about a brand so beautiful that it sounds like it’s not true. But it is true. Our value resides in our identity and in not trying to be someone else. Stories give us this identity, this uniqueness. —————————————————- Filipe conta-nos uma história sobre uma marca tão bonita que parece mentira.
How to Create a Brand Style Guide written by John Jantsch read more at Duct Tape Marketing When you’re starting your business, you spend a lot of time considering your brand. You want to find a name that fits just right and design a logo that represents the essence of who you are and what