How to Define Active Email Audiences as Opens Depreciate + Priorities for a Mail Privacy Protection World On-Demand Webinar
Apple’s Mail Privacy Protection (MPP) will likely only be the first mailbox provider to flood marketers’ systems with fake opens, obscuring real ones. Welcome to the Age of Email Open Depreciation. Although far from perfect, opens were email marketers’ most frequent signal of engagement, generally clocking in at about eight times the number of clicks.
Is anybody successful with content marketing? That’s a big question with different answers. It depends significantly on how an organization measures success. Without clarity around what success means, you’ll likely never know if you’re hitting the mark. Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. So, let’s dive
How do you really truly determine whether or not your business is a success? Whenever you launch a new product, roll out a new marketing campaign, or experiment with a new sales approach, you want to know as soon as possible whether or not things are working. In order to do so you generally track
Guest post from Gregory P. Shea, Ph.D.: It took a while, but we got it: we were all in crisis. Many of us still are, especially the most medically and economically vulnerable both here and abroad. All of us will face moments of challenge and even crisis over the coming months. So many moments will